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People and Pop Culture

Faces and Places — Las Vegas

NASCAR’s offseason gave marketers a chance to share their ideas with peers in Las Vegas last week.

PHOTOS BY RICH SCHMITT PHOTOGRAPHY

Drivers Kyle Larson and Sage Karam provided insight on how they build their fan bases through nontraditional channels.
MGM Resorts’ Scott Voeller talked about how brands can differentiate themselves in a crowded field.
Driver Brad Keselowski: “I’d love to see more programming. I look back to 2004-05, when we had a lot of growth and saw a lot of NASCAR programming that really transcended just the race itself.”
Noise CMO Jamie Gutfreund talked of how to “Learn the Desires, Attitudes and Actions of Generations Y
and Z.”
Sprint Cup champ Kevin Harvick called the new Chase format “probably the best thing to happen to our sport in a decade.”
NASCAR COO Brent Dewar: “We have to attract casual fans, millennials and youth and also a much more diverse fan base. ... [But] we need to bring our core fans with us.”
Fox Sports’ Eric Shanks and NBC Sports’ Mark Lazarus were on hand to share their visions for what’s in store next year.
Pepsi’s Amanda Helm offered a case study on the Pepsi Max Jeff Gordon viral video.
Toyota’s Keith Dahl offered some perspective on the automaker’s 10 years in NASCAR.
Team owner Gene Haas discussed building a team from the ground up.

ADDITIONAL SECTIONS
PODCASTS

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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