Reader Survey

Reader Survey: Sponsors

11.24.2014

How sports sponsorship spending will change over the next five years:

Increase dramatically	21%
Increase slightly	61%
Not much change	14%
Decrease slightly	4%
Decrease substantially	1%

Responses: 723

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Corporate sponsors you would most want aligned with your property:

Nike	39%
Apple	24%
Anheuser-Busch	21%
Coca-Cola	21%

Responses: 711
Note: Respondents could make three selections.

In 2005, Anheuser-Busch received the top spot in year one of the survey (20%), but readers also love the swoosh, giving Nike the most votes in every survey since then.

League that will be the first to allow ads on its game jerseys:

NBA	74%
NHL	18%
NFL	5%
MLB	3%

Responses: 729

Sports property that provides the best value when it comes to sponsorship rights:

NFL	18%
MLB	15%
NHL	13%
MLS	12%
NBA	10%

Responses: 709

Getty Images

Properties a corporate sponsor would most want to identify with:

NFL	63%
MLB	39%
NBA	39%
NCAA	28%
PGA Tour	20%
NHL	18%
MLS	17%
USOC	17%
NASCAR	13%

Responses: 722
Note: Respondents could make three selections.

Optimal format for jersey sponsorships in the big four leagues:

Allow as many as the individual teams can sell	9%
Allow one per individual team	55%
Allow one league-level deal	9%
Do not allow such sponsorships	26%

Responses: 720

Getty Images

Sporting events that are the best to reach fans:

Super Bowl	65%
NCAA men’s basketball tournament	49%
World Cup	38%
Summer Olympics	33%
College Football Playoff	26%

Responses: 727
Note: Respondents could make three selections.

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https://www.sportsbusinessjournal.com/Journal/Issues/2014/11/24/Reader-Survey/Sponsors.aspx

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https://www.sportsbusinessjournal.com/Journal/Issues/2014/11/24/Reader-Survey/Sponsors.aspx

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