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Reader Survey

Reader Survey: About you and the industry


getty images (5); photo illustration getty images by corey M. edwards

Thinking about the past decade in sports and live entertainment, the four executives you would put on the Mount Rushmore of Sports Executives:

David Stern 47%
Phil Knight 39%
Bud Selig 31%
Roger Goodell 30%

Responses 1,378
Note: Respondents could make four selections.

League most likely to lose ground versus its competitors over the next 10 years:

MLB 40%
NFL 28%
NHL 20%
NBA 12%

Responses 1,370

Best Olympic Games of the past decade:

London 33%
Beijing 22%
Vancouver 21%

Responses 1,360


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Biggest sports business stories of the past decade:

Mobile technology and the change in sports media consumption 29%
Concussions/player safety 28%
Changing face of college sports (conference realignment, legal challenges, autonomy, etc.) 27%
Performance-enhancing drugs, headlined by Lance Armstrong and Alex Rodriguez 27%
Criticism of NFL leadership after league’s handling of Ray Rice case 21%

Responses: 1,364
Note: Respondents could make three selections.

Thinking about the past decade, the four team owners you would put on the Mount Rushmore of Team Owners:

Robert Kraft 58%
George Steinbrenner 58%
Mark Cuban 53%
Jerry Jones 39%

Responses: 1,378
Note: Respondents could make four selections.

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Biggest threat to the sports industry in the next 10 years:

Live experience keeping pace with at-home experience 35%
Rising cost of attendance 21%
Burst of media rights fees bubble 14%
Safety and security concerns 11%
Effects of technological advancements on consumer behavior 11%
Pro sports image issues 8%

Responses: 1,368

Your dream position to play:

Pitcher in MLB 31%
Quarterback in the NFL 25%
Point guard in the NBA 19%
Forward in the EPL 13%

Responses: 1,353

In 2005, readers chose “disconnect with fan base” as the biggest threat to sports. No surprise in 2009, in the midst of the recession, readers chose the economy as the biggest threat to sports.

Compared to 10 years ago, your current level of job satisfaction:

Happier 57%
Comparable 34%
Less happy 10%

Responses: 1,364

In the next 10 years, changes that you expect to have taken place:

One of the top four U.S. leagues has started a franchise overseas 61%
College sports athletes are paid to play 60%
A U.S. city has won a bid to host the Olympics 53%
The U.S. has won a bid to host the World Cup 41%
Capacity for new venues is smaller than today 33%
The NFL is no longer the No. 1 sport in the U.S. 20%

Responses: 1,366
Note: Respondents could make multiple selections.

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Most influential woman in the sports business industry in the last decade:

Billie Jean King 21%
Val Ackerman 19%
Jeanie Buss 14%

Responses: 1,321


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