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People and Pop Culture

The Sit-Down: David Stotlar, University of Northern Colorado

A pioneering academic in sports management, retiring next year, reflects on the abundance of sports programs in academia, identifies the hallmarks of a great program, and highlights some of the trends in the industry.

I got into marketing because as a former coach, I was used to getting free clothing. When we were going to Greece with the Olympic Academy, I wrote to a bunch of companies, including Levi’s, for apparel, and my marketing expertise began. When I wanted to start teaching a spor...

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