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SBJ/Aug. 11-17, 2014/Franchises
Liverpool plans a visit to Asia for next year
Published August 11, 2014, Page 27
Hogan said that business staff will evaluate markets later this year and meet with the soccer staff to get their feedback before finalizing a preseason plan, but more than likely, they will return to Asia.
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Hogan said he would like to expand the team’s roster of regional sponsorships in the coming years. It already has global deals in most of the major categories such as airline, beer, automotive and banking.
“Now it’s a question of where we have opportunities on a regional level,” Hogan said.
The team last did a tour to Asia in 2013. It played before 85,000 spectators in Jakarta and 55,000 spectators in Thailand.