Sports Media: LinkedIn and sports A look into DraftKings’ MLB deal App combines college spirit, fitness Penguins on top despite ratings drop Networks lining up for EPL rights Not all journalists sold on Twitter NBC fine-tunes setup for NASCAR coverage NBC Sports marketing Cup early, often Spurs set to lead RSN ratings Iger: Stay on pace with innovation
Upcoming Conferences and Events
SBJ/July 28-Aug. 3, 2014/Media
NFL preseason: Hall of Fame Game
Published July 28, 2014, Page 9
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
Average viewership for last year’s Dolphins-Cowboys game topped 10 million.
National viewership for last year’s game was down 9 percent from 2003, but the game still traditionally outdraws just about every other type of programming it goes up against. Current rights holder NBC has won the night in prime time in all six years it has aired the game.
NBC’s rights to the game expire after next year’s matchup.
Sources: NFL Network, SportsBusiness Daily archives