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SBJ/July 28-Aug. 3, 2014/Media
Sacramento Kings sign lucrative TV extension
Published July 28, 2014, Page 3
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Ranadivé bought the team in June 2013 for $535 million and is set to build a $477 million arena complex for the franchise. Now, he has a media rights deal for the team that will keep the Kings on Comcast SportsNet California through the 2033-34 NBA season.
Vivek Ranadivé bought the Kings in 2013 for $535 million.
If the contract were to run the entire 20 years, NBC Sports Group would be paying the Kings more than $50 million in rights fees in the deal’s final year.
Like most local NBA media deals, the agreement includes a “reset,” which would adjust the fee to match market rates. It’s not clear when that reset kicks in, but similar deals have reset provisions that take effect at the 10-year mark of the deal, if not sooner.
The deal’s starting value falls in line with similar NBA teams’ media contracts. For example, FS Ohio pays the Cleveland Cavaliers an annual average of $25 million, and Sun Sports pays the Miami Heat an annual average of $20 million. In Los Angeles, Prime Ticket paid the Clippers $25.8 million last year.
The deal terms point to higher revenue for CSN California, which will sell all pregame, in-game and postgame advertising and sponsorships. The Kings handled those sales in the prior deal.
In addition, the deal calls for the RSN to produce season-preview and season-review shows, plus an annual NBA draft show.
The new deal replaces an agreement that expired this summer. It was negotiated by Kings President Chris Granger and NBC Sports Group President Jon Litner. Evolution Media Capital’s Alan Gold consulted with the Kings in negotiating the new agreement.
“I believe the terms of our new long-term agreement reflect a 21st century media deal,” Granger said. “NBCUniversal and Comcast SportsNet are best-positioned to help the Sacramento Kings provide fans with an unmatched viewing experience. We look forward to working together to create unique perspectives and innovative content across the many platforms where we interact with our fans.”
Last season, the Kings on CSN California averaged 26,000 homes per telecast, up 15 percent compared with the previous season but still toward the bottom of the league when compared with all NBA teams. Only seven NBA teams posted lower viewership figures last season.