Six sports e-commerce drivers

1.

The meteoric growth of mobile commerce and social media will be key drivers, as mobile devices rapidly replace wallets.

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2.
Your sales will only be as good as your database. With the advent of customized shopping apps, geo-location targeting and personalized shopping experiences, big data will be the big driver.

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3.
Expect a shift from championship hot markets to dozens of micro hot markets, commemorating in-season achievements.

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4.
Ultra-customization and options for same-day delivery in larger markets will be routine.

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5.
Verticality is inevitable. Every retailer wants exclusive merchandise. Every fan wants his team’s championship T-shirt or cap. How long will it be before a championship product is available only online?

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6.

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Hybridization will be commonplace. Brick-and-mortar retailers will invest in the warehouses and logistics required to scale e-commerce, while e-commerce retailers will pioneer small format, brick-and-mortar pickup locations.