June 30 - July 6, 2014 Vol. 17 — No. 12

Top Stories

  • U.S. Soccer: Big goals

    For U.S. Soccer, which has seen its men’s national team survive group play and advance to the Round of 16 (with a match on Tuesday), sponsorship around a World Cup has never been bigger.

  • CBS puts Thursday ads in line with ‘Sunday Night Football’

    CBS’s asking price and ratings guarantee for the new Thursday night NFL package make it the league’s second-most expensive offering, trailing only NBC’s Sunday night package — the highest-rated prime-time show on broadcast television last year.

  • Endless possibilities for e-commerce

    Online retail of licensed sports products domestically ranges from 7 percent to 10 percent for most large sports properties and brick-and-mortar sports specialty retailers. Projections of how much licensed sports business will shift from traditional retail to online commerce range from 20 percent to as high as 50 percent.

  • Franchise values: Which price is right?

    When the news hit last month that the Los Angeles Clippers were selling for $2 billion, sports team owners understandably might have started to think big.

  • Returning NBA sponsors enjoy boost in numbers

    The recent NBA season saw the league’s tenured corporate partners receive higher levels of recognition by NBA fans than they did in the previous season, according to the results of our eighth annual sponsor loyalty survey.

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