June 16 - 22, 2014 Vol. 17 — No. 10

Top Stories

  • Will ESPN’s plans change for the beautiful game?

    After spending the better part of three decades helping popularize soccer in the United States, soccer executives are hoping ESPN’s commitment to the beautiful game doesn’t fade.

  • Comcast Xfinity, NASCAR in talks for series title deal

    NASCAR is in advanced talks with Comcast Xfinity about becoming title sponsor of the sport’s secondary series. Nationwide Insurance, which has sponsored the series since 2007, is in the final year of its title sponsorship.

  • NFL gives teams expanded fan experience study

    The NFL last month sent its clubs a 50-page study, “Voice of the Fan,” detailing the findings of its most extensive analysis ever of the in-game experience, including results from an independent consultant and polling of tens of thousands of fans.

  • In the trenches of Hispanic marketing

    We asked marketers who make their living in the Hispanic space to share their insight into reaching this fast-growing demo. What they emphasized ranged from grassroots marketing and targeting moms, to year-round messaging and building trust.

  • LRG purchase takes Learfield into licensing

    Learfield Sports is announcing this week that it has acquired Licensing Resource Group, a licensing agency that represents more than 200 colleges.

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