More than 400 people were in San Francisco May 29-30 for the Intersport Activation Summit at The Ritz-Carlton. Silicon Valley provided a backdrop for exploring the effects of technology on the next wave of sponsorship activation and event marketing.
Photos by Jasmine Wang Photography
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The San Francisco Giants’ Larry Baer, the Golden State Warriors’ Rick Welts, and the San Jose Sharks’ John Tortora discuss the state of sports sponsorship.
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San Francisco 49ers President Paraag Marathe and Courtnee Westendorf, head of brand experience marketing for Intel, were among those talking about technology’s role at the new Levi’s Stadium.
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A private speakers dinner was held at the EPIC Roasthouse along San Francisco’s Embarcadero, where attendees overlooked the Bay Bridge.
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Intersport’s founder, president and CEO, Charlie Besser, welcomes attendees.
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Andrew Cohen, Visa vice president for global Olympics sponsorship marketing, discusses the brand’s activities around the Sochi Games.
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Jeff Goodby, co-chairman and partner at Goodby Silverstein & Partners, shares thoughts on storytelling in the digital world.
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Attendees enjoy lunch between the first day’s sessions.
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Laura Froelich, Twitter Amplify head of sports programming and development, talks about improving fan engagement.
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Larry Probst, USOC chairman and Electronic Arts executive chairman, discusses how he helped turn the USOC around.
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Michael McNeil of MJM Creative and SBJ columnist Bill Sutton of the University of South Florida and Bill Sutton & Associates
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Kaitlyn Banchero of Street League Skateboarding with Erin Ream and Celia Santi of Competitor Group
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