‘Daytona Day’ back with new activation IndyCar steers marketing toward digital Licensing show looks for rise in numbers New ownership gives Dew Tour some pop Lefton Report: Chevron’s choice Fanatics into NBA replica jerseys ELeague holds steady on sponsorship pricing Courtside Ventures has active first year Richmond brings ticket focus home PBR expands list of licensees to 25
SBJ/June 2-8, 2014/Marketing and Sponsorship
GMR Marketing sets up global sports and entertainment consulting
Published June 2, 2014, Page 8
Katzoff will be supported by Adam Lippard, GMR executive vice president, and Vince O’Brien, GMR senior vice president who joins the agency from Momentum Worldwide. The new division will be based in the U.S. and operate out of Milwaukee and San Francisco. It will be supported by regional operations in Brazil, the U.K., Singapore and Spain. Those offices will be led respectively by Celso Schvartzer, James Hunt, Lisa Johnson and Oscar Coto.
— Tripp Mickle