Parsons moving up as GMR’s CEO The Lefton Report: NFL goes car shopping Study: If you post, more likely to buy IMG will cut workforce by 3 percent MassMutual touts youth program The Lefton Report: Changing landscape Pepsi contest winners will be on field Deal puts MLB brands on cycling gear Summit proves fruitful for Competitor NFL plans Play 60 spots for Thanksgiving
SBJ/June 2-8, 2014/Marketing and Sponsorship
GMR Marketing sets up global sports and entertainment consulting
Published June 2, 2014, Page 8
Katzoff will be supported by Adam Lippard, GMR executive vice president, and Vince O’Brien, GMR senior vice president who joins the agency from Momentum Worldwide. The new division will be based in the U.S. and operate out of Milwaukee and San Francisco. It will be supported by regional operations in Brazil, the U.K., Singapore and Spain. Those offices will be led respectively by Celso Schvartzer, James Hunt, Lisa Johnson and Oscar Coto.
— Tripp Mickle