SBJ/June 2-8, 2014/Marketing and Sponsorship

GMR Marketing sets up global sports and entertainment consulting

GMR Marketing last week announced that it has created a global sports and entertainment consulting division. The group will be led by Jan Katzoff, head of global sports and entertainment, and will concentrate on providing strategic direction to brands in North America, Asia Pacific, Europe and Latin America.

Katzoff will be supported by Adam Lippard, GMR executive vice president, and Vince O’Brien, GMR senior vice president who joins the agency from Momentum Worldwide. The new division will be based in the U.S. and operate out of Milwaukee and San Francisco. It will be supported by regional operations in Brazil, the U.K., Singapore and Spain. Those offices will be led respectively by Celso Schvartzer, James Hunt, Lisa Johnson and Oscar Coto.

— Tripp Mickle

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