PROFESSIONAL
What I Like …
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| Erensen, formerly of Octagon and Peter Jacobsen Sports, is preparing for next week’s ShopRite LPGA Classic, where he is executive director. |
■ An insight: Make big bets and don’t look back. Worrying only slows you down.
■ An influential person in my career: My dad. In addition to many things, he always showed us that being a great family man does not have to take a back seat to being a great businessman.
■ An out-of-the-box idea: Stand up for what you believe. Jockey ads on pants started off as a quasi protest and turned into a viable revenue stream for a group of athletes who are underpaid and underappreciated for their talent.
■ A business deal: Fox’s deal with the USGA. A game changer for sure.
■ A sports facility: Augusta National.
TIM ERENSEN
Partner, Eiger Marketing Group
■ What I Do: Oversee the day-to-day operation of Eiger Marketing Group, a boutique sports and entertainment marketing agency that consults for brands and manages events and hospitality, including the ShopRite LPGA Classic presented by Acer.
■ Where I’m from: Greenwich, Conn.
■ Where I Went to School: Eastern Kentucky University.
■ My First Job: Caddie at Burning Tree Country Club in Greenwich.
■ A sports event: The annual Erensen family Thanksgiving hockey game. More than 30 uncles and nieces versus aunts and nephews: What could be better?
■ A strategy: Gambling on home team underdogs.
■ A brand: Titleist. While everyone else tries to appease the masses, they remain committed to a mission to provide the best for the best.
■ A story that bears watching: Expansion of sports betting in the U.S.
■ A fantasy job: Owner of the New
York Rangers, so I could stop paying ridiculous prices for season tickets.
What I Like about …
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Augusta National
Photo by: GETTY IMAGES
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■ My job: The team of talented people I work with every day and waking up daily to new opportunities. I love that my office can change every day from a golf course in New Jersey to a horse track in Kentucky to a stadium in Brazil.
■ Sports technology: There is no limit to what is being conceived, or the fans’ appetite for the newest ones.
■ Sports fans: The resilience of their fandom despite increasing prices that drive the average ones away.
What I Would Like To …
■ Change: Our president.
■ Change in what I do: Despite feeling like I have a good balance, I’d always like to have more time for family.
■ See: The Rangers win another Cup.
■ See more of in sports: Athletes stay with one team for an entire career.
■ See more of in sports business: Organizations paying more attention to the average fan. We will lose that next generation of fans if we don’t find a way to build their affinity for what we do.
■ See less of in sports: Participation trophies.
■ See less of in sports business: Suits in the lower bowl. Rising ticket prices are keeping families and the passionate fan at home.
■ See different: Play-in games: Get rid of them. Sixty-four teams isn’t enough? Why play a regular season?
■ Eliminate: The offsetting call for diving in the NHL. Shouldn’t it really be one or the other?
What I Don’t Like …
■ In general: Drama. It’s totally unproductive.
■ Pet peeve: Negative people. They’re too busy complaining to ever accomplish anything.
■ A trend: Golf needs to figure out how to fix pace of play because it’s affecting the participation in the sport.
PERSONAL
What I Like …
■ That would surprise those who know me: That skydiving did not cure my fear of heights.
■ Above all else: Family.
■ Heroes: My parents.
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Photo by: GETTY IMAGES
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■ Player: Stéphane Matteau.
■ Team: New York Rangers. (Depressing, I know).
■ Possession: Growing collection of thoroughbred racing trophies, including graded stakes races, as part-owner of Silver Oaks Stables.
■ Memento: Picture of me walking across the Hogan Bridge with my dad.
■ Time of year: Spring. Hockey playoffs, Masters, Derby, opening day at Winged Foot: What could be better?
■ Magazine: The Blood-Horse.
■ Websites: Equibase, WSJ, TwinSpires.com.
■ Chore: Taking the trash to the town dump with my son Bode.
■ Hobbies: Calling golf and horse racing a hobby would be an insult.
■ Trips: Anywhere Seabourn will take my wife and me.
■ Movies: “Miracle” or “Secretariat.” (Everyone loves an underdog).
■ TV: Watching “Shark Tank” with my daughter Jackie.
■ Food: Frango (a Portuguese chicken dish) at Douro on Greenwich Avenue.
■ Dessert: Key lime pie.
■ Drink: Dark and Stormy.
■ Vacation spots: We love to travel and explore new places, but some of my favorites would include the Maldives, Bermuda, Naples and Nantucket.
■ Car: Cayenne Turbo S.
■ Singer: Bob Marley.
■ Quote: “Get busy living or get busy dying.”
