SBJ/May 12-18, 2014/In Depth
New faces of action sports
Published May 12, 2014, Page 19
President, Street League Skateboarding
Hired as the first employee of Street League, Atlas has cemented his position leading the upstart property into its fourth year. He played an integral role in securing a multimillion-dollar investment from Causeway Media Partners and helped Street League sell out of sponsorship inventory for the first time this year.
Head of sports marketing, Red Bull North America
The former Gatorade marketer joined Red Bull in 2008 and took over the helm of its sports marketing efforts last year. The role puts him on the front lines of the energy drink’s negotiations with athletes, and its wide range of events broadcast on Fox Sports and NBC.
President, Alli Sports, a division of NBC
The former Comcast digital executive took over leadership of Alli Sports early last year. He oversees NBC’s management of the Dew Tour, Red Bull Signature Series, Lucas Oil Motocross Series and other events. He helped the Dew Tour add its first event in New York City this year.
Senior director, events and content, X Games
With founder Ron Semiao and longtime X Games executive Chris Stiepock no longer at ESPN, Reed has become the steward of the 20-year-old property. The Yale grad oversees the day-to-day operations, marketing and execution of the X Games. He helped create the World of X Games series on ABC that begins this year.
CEO, Association of Professional Surfers
The former Time Inc. president partnered with Kelly Slater’s longtime agent, Terry Hardy, to overhaul the structure of the ASP. The organization subsequently cut its first, consolidated media rights agreements with ESPN and YouTube, and sold its first title sponsorship to Samsung.