SBJ/May 5-11, 2014/In Depth

Sports advertising inventory: Who's selling what?

CBS
Key inventory: NFL’s AFC package, SEC football, NCAA men’s basketball tournament, golf and tennis
Ross

The sales team:
Jo Ann Ross, president, network sales
John Bogusz, executive VP, CBS sports sales and marketing
Tony Taranto, senior VP, NFL, CBS
Chris Simko, senior VP, CBS sports sales and marketing
Bob Malmgren, VP, CBS sports sales


Comcast SportsNet
Key inventory: Local MLB, NBA and NHL teams
Warren

The sales team:
Ray Warren, executive VP and chief revenue officer, Comcast Sports Group
David Fitzpatrick, VP, digital sales
Ramon Ramos, VP, marketing solutions


ESPN
Key inventory: NFL’s “Monday Night Football,” MLB, NBA, NASCAR, College Football Playoff, golf and tennis majors, college sports
Erhardt

The sales team:
Ed Erhardt, president, global customer marketing and sales
Eric Johnson, executive VP, global multimedia sales
Tricia Betron, senior VP, multimedia sales
Wendell Scott, senior VP, multimedia sales


Fox
Key inventory: NFL’s NFC package, MLB, NASCAR, college sports, UFC
Byrne

The sales team:
Toby Byrne, president, ad sales, Fox Media Group
Neil Mulcahy, executive VP, Fox Sports ad sales
Marla Newman, senior VP of sales, Fox Sports Digital


Fox Sports Net
Key inventory: Local MLB, NBA and NHL teams
Sherman

The sales team:

Kyle Sherman, executive VP, national advertising sales, Home Team Sports
Craig Sloan, senior VP, national advertising sales, Home Team Sports


NBC
Key inventory: NFL’s “Sunday Night Football,” NHL, the Olympics, horse racing’s Triple Crown,
Winter
PGA Tour and Ryder Cup
The sales team:
Seth Winter, executive VP, ad sales, NBC Sports Group & NBCUniversal News Group
Lou Koskovolis, senior VP, NBC Sports ad sales
Paul Wilson, senior VP, NBC Olympic ad sales
Brian Nyemchek, senior VP, NBC Sports ad sales


Turner
Daniels

Key inventory: MLB, NBA, NASCAR, PGA and the NCAA men’s basketball tournament
The sales team:
Lenny Daniels, executive VP and chief operating officer, Turner Sports
Jon Diament, executive VP, Turner Sports ad sales and marketing


Univision
Key inventory: Gold Cup, U.S. and Mexican national soccer team matches
Turner

The sales team:
Keith Turner, president, ad sales and marketing
Steve Mandala, executive VP, advertising sales
Carlos Deschapelles, senior VP, sports sales

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In-Depth, Media

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