May 5 - 11, 2014 Vol. 17 — No. 4

Top Stories

  • Shown the door

    The NBA makes an unprecedented pledge to usher Clippers owner Donald Sterling out of the league. How will that process play out, and will he go quietly?

  • Lagardère landing a Haymaker

    Lagardère Unlimited has hired the leadership group within Haymaker, the 9-year-old sports and entertainment marketing practice of The Richards Group ad agency.

  • Camping World extends NASCAR deal

    Citing a positive return on investment, Camping World has extended its title sponsorship of NASCAR’s truck series through 2022. The deal, to begin in 2016, is valued at more than $5 million a year in rights fees and media commitments.

  • Social's growing stature in ad sales

    Much like digital media sales a decade ago, social media sales are not close to being big enough to stand on their own. But advertisers are demanding social media extensions for their deals, and networks are happy to oblige.

  • New Oregon team Hops onto merchandise list

    The Hillsboro (Ore.) Hops, a club that has played only 38 home games in its one season of existence, made Minor League Baseball’s list of the 25 teams with the most merchandise sales last year.

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