April 7 - 13, 2014 Vol. 16 — No. 49

Top Stories

  • Category making some noise

    Get ready for the headphone wars. On top of Bose recently signing a four-year deal with the NFL that grants it sideline rights in a pact pegged at $32 million a year, MLB has held advanced discussions with several high-end headphone brands.

  • Sports events fit for foodies

    Don’t be surprised if you show up at a sporting event and an episode of “Throwdown with Bobby Flay” or something else more appropriate for the Food Network breaks out. Major events for foodies are becoming increasingly popular at sporting events.

  • Execs expect strong NFL slate for CBS

    This year’s NFL schedule release has created even greater anticipation among the league’s TV partners, thanks to the presence of CBS’s first Thursday night package. Executives expect that schedule to more closely resemble NBC’s high-profile “Sunday Night Football” package than the slate of games NFL Network has carried.

  • Unique sales test for Braves, Van Wagner

    The Atlanta Braves are trying to accomplish something that no big league team has ever done: open a new stadium and 1 million square feet of mixed-use development simultaneously. The team has turned to Van Wagner Sports and Entertainment to consult on selling naming rights and sponsorships.

  • Meet the man who'll head IOC's marketing

    The appointment of Tsunekazu Takeda, Japan’s Olympic committee president, as chairman of the IOC’s marketing commission surprised many. But those who know Takeda believe he will be a good fit for the job, especially as the IOC pivots toward Asia in 2018 and 2020.

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