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People and Pop Culture

The Sit-Down: David Lubars, BBDO

The agency veteran discusses the generation-long “death” of television, the right kind of athlete for today’s audience and why sports marketing works for his firm and its clients.

A consumer used to be, for lack of a better word, a victim. Stuff came at them they had to take. It was all designed by magic brands behind the curtain giving you the image of the product and you just took it. Now consumers can flick away whatever they don’t want to see. They look...

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