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SBJ/March 31-April 6, 2014/Colleges
PrimeSport sells spots inside, outside AT&T
Published March 31, 2014, Page 10
Access to PrimeSport’s space will require a separate ticket, in addition to the game ticket. Prime-Sport guests will receive vouchers that are good for redemption at concession stands within the tailgate.
Sam Soni, president of PrimeSport, said overall sales have been brisk. Packages for the fan experience in the tailgate space sold out weeks ago. A week out, PrimeSport still had hospitality packages available for inside the stadium.
Before the tournament started, sales were up 25 percent compared with last year’s Final Four in Atlanta. Those sales were primarily from corporate clients and regional fans.
Now PrimeSport is seeing more buying interest from fans of the teams that look like favorites to make it to Dallas.
“It comes in different waves,” Soni said. “It’s definitely been a popular ticket.”
In addition to the hospitality space at the tailgate, PrimeSport has suite and club-seat inventory inside the stadium.