‘What is the Big East?’ Fox Sports close to Georgetown deal Assistance funds pay tab to insure stars Few players have collected from policies An appetite for college football CFP licensees hope for sales boost Magnus offered IMG College post Swarbrick: Treat athletes like students Lowe’s exits IMG College deal; 2 renew Bowls trigger name-change chain reaction
Upcoming Conferences and Events
SBJ/March 24-30, 2014/Colleges
Social madness: Ranking the tourney teams
Published March 24, 2014, Page 9
According to a school-by-school review of this year’s tournament participants, the Tar Heels were joined by Kentucky, Duke, Michigan and Kansas as programs with more than 400,000 supporters across Twitter, Facebook and Instagram as of March 19.
North Carolina has a strong following across both Twitter and Facebook for its basketball program. Instagram, meanwhile, is the least used of the platforms across the schools, but the emerging social media site has been used to great effect by Duke, which has more than 100,000 followers, twice as many as No. 2 Kentucky and well more than other schools in the field.
Some top-name programs, including Syracuse and Cincinnati, do not have basketball-only accounts (thus knocking them down in the rankings here), but they do have large followings for their overall athletic department social media sites. All numbers were compiled based on fans of the official basketball program accounts for each school participating in this year’s tournament.