Intel continues its push into sports Nike signs key players ahead of draft CAA Sports wins race for F1 agency deal Custom cans part of A-B’s PGA Tour renewal Falcons stadium on cusp of $1B mark Busch using NASCAR ties for loyalty program Arnie’s Army rebrands, signs 3 sponsors The Lefton Report: A new IPG CSM adds GlideSlope to the fold NBA plans playoff promotion
Upcoming Conferences and Events
May 31 - Jun 1
SBJ/March 3-9, 2014/Marketing and Sponsorship
Adidas opens prototype in China
Published March 3, 2014, Page 32
The center of the store has a “shoe bar,” which includes an interactive display designed to help consumers pick the appropriate shoe. Adidas refers to the store concept as HomeCourt.
|The Beijing store is designed to look like an arena and features a “shoe bar” at its center.
Adidas and rivals Under Armour and Nike want to sell more products directly to consumers in order to increase profits by circumventing wholesalers and retailers. Under Armour in the spring plans to open its next Brand House store in New York.
“Our new retail concept HomeCourt offers a consumer experience unlike any that Adidas fans have enjoyed before,” said Michael Stanier, chief sales officer for the company’s consumer direct division. “We look forward to bringing this concept to Adidas fans throughout the world this year.”
The Germany-based company has its North American headquarters in Portland.
Matthew Kish writes for the Portland Business Journal, an affiliated publication.