March 3 - 9, 2014 Vol. 16 — No. 44

Top Stories

  • “How DO you do?”

    Having just completed his 50th year broadcasting sports, Verne Lundquist remains one of the most recognizable voices on sports TV and has provided the soundtrack for some of the most memorable sports moments of the past five decades. Blending reverence with the voice of the fan, Lundquist joins our 2014 class of Champions: Pioneers & Innovators in Sports Business.

  • Fox Sports execs like trends at FS1

    Fox Sports 1 isn’t ESPN, but its audience is bigger and better than its predecessor Speed. Fox Sports executives say that they are encouraged by the viewership trends they’ve seen during the last month as it has started to produce live NASCAR races on the channel for the first time.

  • Crowdfunding: Social media's version of passing the hat

    Over the past year, the sports industry has increasingly looked to crowdfunding platforms to fund projects ranging widely from sports equipment to books, video games, websites, and even the Jamaican bobsled team.

  • Kings’ new sales tool: Gaming headset

    After using Google Glass technology and drones at home games this season, the Sacramento Kings will now use the latest gaming device to help sell their planned new arena.

  • Tweets lead to Cheesecake Factory endorsement

    For years, Agnieszka Radwanska tweeted her enthusiasm for The Cheesecake Factory, making this week's announcement that the Polish tennis star is endorsing the American restaurant chain a true example of authentic endorsement.

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