SBJ/Feb. 17-23, 2014/People and Pop Culture
Faces and Places: Winter Olympics
Published February 17, 2014, Page 37
|IOC President Thomas Bach (third from right) welcomed international leaders to the inaugural IOC President’s Dinner in Sochi on Feb. 7, the eve of the opening ceremony. Among those attending were Russian President Vladimir Putin (second from left), Chinese President Xi Jinping (second from right) and IOC member Prince Albert II of Monaco (third from left).
Omega ribbon cutting
|Omega President Stephen Urquhart, IOC President Thomas Bach, Swatch Group CEO Nick Hayek and swimming legend and IOC member Alexander Popov cut the ribbon at the Sochi pavilion of official timekeeper Omega.
Airweave aligns with USOC
|USOC CEO Scott Blackmun and Airweave CEO Motokuni Takaoka announce Airweave’s sponsorship with the organization on Feb. 12. Airweave becomes the USOC’s first sponsor in the mattress category.
|Circe Wallace of Wasserman Media Group hugs client Iouri Podladtchikov of Switzerland after he won the gold medal in the men’s halfpipe competition in an upset victory over Shaun White. “I’m so happy,” she said. “This is kind of a
Bach in the USA
|U.S. Olympic Committee chairman Larry Probst and IOC President Thomas Bach attend a gala at the USA House in the Olympic Village on Feb. 10.
Chairman of the board
|Burton Snowboards founder and CEO Jake Burton does an interview in Sochi at the halfpipe competition. Despite news reports suggesting that snowboarding has peaked in popularity, Burton told SBJ “the sport is healthy, and the business is doing great,” though “it’s not as easy as it used to be.”
Every Step of the Way with Citi
|At the unveiling of the Citi “Signature Step” installation Feb. 7 at USA House: 2010 figure skating gold medalist Evan Lysacek, 2014 luge bronze medalist Erin Hamlin, USOC CMO Lisa Baird, Olympic legend Dan Jansen and Tina Davis, Citi director of corporate sponsorship and marketing. Hamlin, Jansen and Lysacek are among the nine U.S. Olympians, Paralympians and hopefuls participating in Citi’s Every Step of the Way program.
Travels with Tripp
|SBJ Olympics reporter Tripp Mickle talked to a halfpipe full of sports executives during his first week in Sochi. Among them were Burton Snowboards head of global alliance and partnerships Nick Sargent (above) and Michael Payne, former director of commercial operations for the IOC. Podcasts of conversations with both of them, as well as stories and interviews from the Games, can be found on SBJ’s On the Ground blog at www.sportsbusinessjournal.com.
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