February 17 - 23, 2014 Vol. 16 — No. 42

Top Stories

  • IOC reprices TOP deals at $200M

    The International Olympic Committee has set a new price point for TOP sponsorships, nearly doubling the cost of four-year global sponsorships from $100 million to $200 million.

  • ‘New guard’ creates new feel with NBC in Sochi

    These are the Games of NBC Sports Chairman Mark Lazarus and Executive Producer Jim Bell. Bell is focused on production and Lazarus on business. They have developed a collaborative style that permeates NBC’s entire Olympic operation.

  • Teams worry over dynamics of NFL Now

    NFL teams are expressing concern that the league’s recently announced broadband network, NFL Now, could compete with the clubs’ own efforts by cannibalizing content and siphoning viewers.

  • Champions class of 2014: Bill Schmidt

    At Gatorade, Bill Schmidt created a category and reimagined an industry. He combined an athlete’s knowledge of sports with keen negotiating skills, marketing savvy, vision and a knack for building and maintaining relationships that would make Dale Carnegie jealous.

  • Tracks get to work on upgrades

    For many facilities hosting NASCAR events, the starting point for improving the fan experience begins by reducing large numbers of bad seats at their venues, some of which grew to 100,000-plus capacity through expansion over the past 25 years.

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug