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SBJ/Feb. 10-16, 2014/Leagues and Governing Bodies
Tatum to focus on growing NBA’s business globally
Published February 10, 2014, Page 3
■ How will your new role complement the commissioner’s? Is it too simplistic to say Adam Silver’s purview will be basketball matters and yours will be the business side of the NBA?
■ What do you see as the principal areas of growth for the NBA?
TATUM: Global, certainly, but more broadly, media. Across all business lines internationally, in sponsorships, merchandise, there’s opportunity internationally.
■ Some people I’ve talked to took note of the fact that you are the first non-attorney in a while with a big title at the NBA.
TATUM: We have plenty of lawyers (laughs). The companies that I’ve worked for: Clorox, PepsiCo, Procter & Gamble, along with the marketing and sales experience I have — that’s a solid foundation for my [new] job, which is all about growing our business. You don’t have to be a lawyer to do that.
■ How much of a learning curve do you anticipate when dealing with matters outside of marketing?
TATUM: As someone from the marketing side, the best thing about the recent changes here is that our senior executives are all the best at what they do. All my direct reports have been here from 10 to 20 years and it’s a great group. … As for the teams, we’re off to Sacramento and San Francisco this week. I have relationships with all of our teams, not only in the NBA, but the WNBA and the D-League. I intend to get out on the road and see as many of our teams as soon as possible. I’ll also work with Amy Brooks and TMBO to help create more ticket sales, build our fan bases and marketing programs at the club level. Those are the most fundamental long-term drivers of our businesses.