Menu
Facilities

Cardinals fans will get rooftop views into Busch

The Wrigley Field rooftop experience is coming to St. Louis, courtesy of the Ballpark Village.

Starting this baseball season, the new entertainment complex across the street from Busch Stadium will have two rooftop viewing areas to choose from during St. Louis Cardinals home games.

Cardinals Nation, a building with a hall of fame, museum and a restaurant, was designed with a rooftop with 330 reserved seats looking down into the ballpark from left field. The Budweiser Brewhouse, to the center-field side of Cardinals Nation, has a general admission deck that can hold about 250 fans, team President Bill DeWitt III said.

Both products are reserved for single games only, to be sold on the Cardinals ticketing system run by Tickets.com and priced dynamically in conjunction with Qcue, the team’s technology vendor, DeWitt said. The Cardinals and Cordish Cos., their development partner, share that ticket revenue, he said.

Tickets sold for the Cardinals Nation perch are an all-inclusive package covering the cost of food and drink, modeled after Busch Stadium’s Champions Club. Pricing has not been set, but those tickets will most likely be in the $60 to $120 range, DeWitt said.

As part of the ticket price, those patrons get access to a museum tour and the hall of fame below the rooftop. A buffet meal will be served in a party room adjacent to the rooftop that can also be used for special events when the team is on the road and during the offseason, he said.

At the brewhouse, those opting for a rooftop view of the game will pay an up-charge of $10 to $30, DeWitt said.

“We’ve all seen things like Wrigley’s rooftops and San Diego’s [Western Metal] building. I think this is taking it to another level because of the way it was master-planned,” DeWitt said.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2014/02/03/Facilities/Cardinals-rooftop.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2014/02/03/Facilities/Cardinals-rooftop.aspx

CLOSE