Breaking Ground: HOK-360 connection Teams turn to texting to sell tickets Design elements make impression Notre Dame's classroom connection Holiday Wonderland a hit at Petco Breaking Ground: Milwaukee’s choice Big plans for Sooner Nation Other projects in the pipeline College football's building boom Arizona State's desert design
Upcoming Conferences and Events
SBJ/Feb. 3-9, 2014/Facilities
Cardinals fans will get rooftop views into Busch
Published February 3, 2014, Page 8
Starting this baseball season, the new entertainment complex across the street from Busch Stadium will have two rooftop viewing areas to choose from during St. Louis Cardinals home games.
Cardinals Nation, a building with a hall of fame, museum and a restaurant, was designed with a rooftop with 330 reserved seats looking down into the ballpark from left field. The Budweiser Brewhouse, to the center-field side of Cardinals Nation, has a general admission deck that can hold about 250 fans, team President Bill DeWitt III said.
Both products are reserved for single games only, to be sold on the Cardinals ticketing system run by Tickets.com and priced dynamically in conjunction with Qcue, the team’s technology vendor, DeWitt said. The Cardinals and Cordish Cos., their development partner, share that ticket revenue, he said.
Tickets sold for the Cardinals Nation perch are an all-inclusive package covering the cost of food and drink, modeled after Busch Stadium’s Champions Club. Pricing has not been set, but those tickets will most likely be in the $60 to $120 range, DeWitt said.
As part of the ticket price, those patrons get access to a museum tour and the hall of fame below the rooftop. A buffet meal will be served in a party room adjacent to the rooftop that can also be used for special events when the team is on the road and during the offseason, he said.
At the brewhouse, those opting for a rooftop view of the game will pay an up-charge of $10 to $30, DeWitt said.
“We’ve all seen things like Wrigley’s rooftops and San Diego’s [Western Metal] building. I think this is taking it to another level because of the way it was master-planned,” DeWitt said.