SBJ/Jan. 27-Feb. 2, 2014/Franchises

Home Team Sports signs to sell national ads for Kings

The Fox Sports-owned Home Team Sports signed a deal to sell national advertising for the Sacramento Kings, giving HTS deals with 28 of the 29 U.S.-based NBA teams.

Only the Los Angeles Lakers do not have a deal with the group, which sells national advertising for regional sports networks and teams.

The Kings give HTS a nearly complete roster of NBA clients.
Photo by: NBAE / GETTY IMAGES
As part of the Kings deal, Home Team Sports will sell national ad time for the team’s games on Comcast SportsNet California and News 10, as well as in-arena signs, promotions and sponsorships.

“Our model, being out and having six offices across the country, is a good thing for them because we’ll get them connected to brands that are sitting in other parts of the country that they wouldn’t normally get to,” said Craig Sloan, HTS senior vice president of national advertising sales.

HTS has identified selling in-arena signs and sponsorships as a growth area. Previously, it stuck to selling commercial time for RSNs. Now in addition to the Kings deal, it has deals to sell multimedia assets and in-arena signs for the New York Knicks, Oklahoma City Thunder, San Antonio Spurs, Anaheim Ducks and New York Rangers.

HTS started selling for the Kings at the beginning of the season, and Sloan said his team already has brought in several new advertisers, including AT&T, KFC, Lionsgate Films and Volkswagen of America.

“We have all aspects of the Kings’ sales — the logo to in-arena assets to community involvement to getting players involved with brands — that we can offer into an equation to advertisers,” Sloan said.

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