SBJ/Jan. 13-19, 2014/Coast to Coast

Coast to Coast

ANAHEIM
Stadium lease meetings set

Two workshops are scheduled this month to publicly explain continuing stadium-lease negotiations with the Los Angeles Angels, according to an Orange County Register report. The meetings are set for Tuesday and Jan. 30 at the Anaheim Convention Center.

CHARLOTTE
Tenants sought for rent-free dates

The city of Charlotte and the Charlotte Regional Visitors Authority are working to find tenants for four rent-free dates this year at Bank of America Stadium, according to a Charlotte Observer report. Each of the four dates is worth $250,000, and tenants could include concerts or international soccer matches.

CLEMSON, S.C.
Clemson signs two Premier Partners

Clemson University signed multiyear sponsorship deals with Greenville Health System and Coca-Cola at the Premier Partner level. Both will receive premium signage in all athletic venues and exposure on the Clemson radio network.

COLUMBUS
Jackets partner with YP

The Columbus Blue Jackets reached a new corporate partnership with YP. The partnership encompasses ice-level and electronic messaging during games as well as an in-arena feature supported via social media channels and radio broadcasts. YP connects consumers to businesses through the YP.com website, the YP mobile app and the YP Real Yellow Pages.

Tim Hortons rolls out Stinger Donut
Tim Hortons, the official coffee and baked goods provider of the Blue Jackets, has brought back the specially themed Stinger Donut, available starting last week. Tim Hortons has been a team partner since the 2000-01 inaugural season. Fans were able to meet mascot Stinger at various Tim Hortons locations last week.

DAYTONA BEACH, FLA.
Speedway back in track’s hands

Barton Marlow, the primary contractor on the Daytona International Speedway renovation project, last week turned the track back over to speedway personnel, who will begin the prep for race season, according to a Daytona Beach News-Journal report. The company for the last two months worked on parallel projects with the “Daytona Rising” steel structure and preparing the main grandstand construction zone for race fans.

DENVER
Kroenke renames ticket agency

Kroenke Sports & Entertainment renamed TicketHorse to Altitude Tickets and relaunched its website last week. TicketHorse was founded in 2007 and is a Denver-based ticketing company that is the sole official ticketing agency of Pepsi Center, 1stBank Center, Dick’s Sporting Goods Park, Paramount Theatre, the Colorado Avalanche, the Denver Nuggets, the Colorado Mammoth and the Colorado Rapids.

LOS ANGELES
Dodgers adding bullpen “lookouts”

The Los Angeles Dodgers are introducing lookout spots above the bullpens next season, according to a Los Angeles Times report. The lookouts are the focal point of a Dodger Stadium expansion beyond the foul poles in left and right fields.

NEW YORK
The classic lines and colors of the shop fit in with the Nets’ overall brand identity.
Photo by: PHILLIP MONTGOMERY
Barbershop opens at Barclays Center
GQ last week was set to open a fully functioning barbershop at Barclays Center, in partnership with Fellow Barber. The 400-square-foot barbershop will be a permanent fixture on the venue’s main concourse throughout 2014, offering haircuts, shaves, and GQ-approved products during events.

H&M Beckham spot set for Super Bowl
Clothing retailer H&M is returning to the Super Bowl with a new David Beckham Bodywear campaign. The company will unveil a 30-second Beckham TV spot during the second quarter of the game featuring new technology allowing viewers with select Samsung smart TVs to buy pieces from the collection instantly.

Colbert pitching pistachios during game
Comedy Central’s Stephen Colbert will star in two Super Bowl spots for Wonderful Pistachios. This will be Wonderful Pistachios’ second consecutive appearance as a Super Bowl advertiser. Colbert reached a full-year agreement to endorse the brand.

PHILADELPHIA
Union extends deal with PA 529

The Philadelphia Union reached an agreement to extend its partnership with the Pennsylvania 529 College Savings Program for two years, through 2015. The PA 529 is the official tax-smart college savings plan of the Philadelphia Union, PPL Park and Eastern Pennsylvania Youth Soccer.

PHOENIX
Suns, Mercury sign education partner

Northern Arizona University reached a new multiyear marketing partnership agreement with the Phoenix Suns and Phoenix Mercury to become the official education partner of the teams. NAU will work with both teams on community and education-based initiatives.

PITTSBURGH
Pens, district at odds over arena land

The Pittsburgh Penguins after nearly a year of talks still haven’t been able to win the backing of Hill District leaders for a proposed residential, office and commercial redevelopment on the publicly owned land where Civic Arena stood, according to a Pittsburgh Post-Gazette report. Disagreement over affordable housing has been the major stumbling block.

TORONTO
MLSE seeks players monument

Maple Leaf Sports & Entertainment filed an application to the municipal authorities to erect a monument that will honor former players and reside in or around Maple Leaf Square, according to a Toronto Star report. The piece will likely be rolled out as part of the club’s centennial of its 1917 founding.



      COAST TO COAST — BEYOND THE COASTS



BARCELONA
Barca museum treats lucky trio

Alex Jiménez and his two sons, Estanis and Dídac, became the 25 millionth visitors to the FC Barcelona Museum on Jan. 4, according to an El Periodico report. The museum opened in 1984. The three were treated to an exclusive tour of the museum.

DORTMUND, GERMANY
Borussia Dortmund renews Rewe

Bundesliga club Borussia Dortmund renewed its sponsorship deal with supermarket chain Rewe until 2016. Media reports suggested that the deal is likely to be worth a sum in the mid-six-figure euro range.

LAUSANNE, SWITZERLAND
ITU moves its headquarters

The International Triathlon Union’s Lausanne office will now serve as the official headquarters for the federation. The change from Vancouver to Lausanne was effective last week. Vancouver had served as the ITU headquarters since 1989, when the organization was created.

LONDON
Centerplate extends Copper Box deal

The U.K. division of U.S. hospitality provider Centerplate — formerly The Lindley Group until its acquisition last year — will continue managing all public and event catering at the Copper Box Arena. The contract is for 10 years, although the value of the deal was not disclosed.

PARIS
PSG adds 8 years to Nike deal

Ligue 1 side Paris Saint-Germain agreed to an eight-year extension to its partnership with Nike, according to a SoccerEx report. The Qatari-owned club will now wear Nike match-day jerseys and training wear until the end of the 2021-22 season. Nike has been a partner of the club since 1989.

SPIELBERG, AUSTRIA
Grand Prix gets green light

The authority in charge of granting permission to the Red Bull Ring to host the Formula One Austrian Grand Prix gave its approval for the race to go ahead, according to a Kurier report. The circuit in Spielberg, which will host the race June 20-22, will be allowed a maximum of 225,000 spectators over the grand prix weekend.

For more international news, visit www.sportsbusinessdaily.com/global.

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