Ole Miss revs up rewards program Labor & Agents: George's sponsors stay Pepsi takes over as NBA sponsor Beacons deliver the message World Congress: Setting the scene 5 Questions: VenueNext CEO Plugged In: Rishi Nigam, Americrown The Lefton Report: NFL and daily fantasy What marketers can learn from baseball Bright House joins Orlando City roster
SBJ/Jan. 6-12, 2014/People and Pop CulturePrint All
The Los Angeles Dodgers hired Jon Weisman as director of digital and print content. Weisman was senior editor at Variety.
The MLB Players Association hired Dave Winfield as special assistant to executive director Tony Clark. Winfield was executive vice president and senior adviser for the San Diego Padres.
The Philadelphia 76ers promoted Larry Meli to chief operating officer of the Delaware 87ers.
The University of Nevada Las Vegas named Tina Kunzer-Murphy athletic director.
Intrust Bank Arena named Amanda Shankle group sales and marketing associate.
Knutson Construction named Todd Vigil vice president of project development. Vigil was director of business development at M.A. Mortenson Co.
Canadian Football League director of officiating Tom Higgins stepped down. Glen Johnson was named vice president of officiating. Johnson was head referee for the CFL.
Agency 21 Consulting promoted Lisa Furst Hall to vice president.
Octagon named Lauren Decker to head of the MasterCard Europe account.
Home Team Sports hired Diane Lee as director of business analytics and insights. Lee was director of pricing and planning for Telemundo’s local stations.
Outdoor Channel promoted Jason Brist to executive vice president of advertising sales.
Sporting News Editor-In-Chief Garry Howard left the publication.
CBS Sports promoted Jennifer Sabatelle to senior vice president of communications.
ESPN’s FiveThirtyEight named Andrei Scheinkman deputy editor and director of data and technology. Scheinkman was data editor for the Huffington Post.
Patriots.com reporter Brian Lowe left the position.
Silver Chalice named Dana Golden executive vice president of audience development.
Formula One team Mercedes Principal Ross Brawn stepped down from the position.
Sporting Goods and Apparel
Lululemon founder Chip Wilson stepped down from the position of chairman. Michael Casey was named chairman and Laurent Potdevin chief executive officer.
Peter Millar named Eric Budden golf and retail sales executive for the Western region.
Sports Commissions and Tourism Boards
The Chicago Sports Commission named Steve Schanwald to the newly created position of vice chairman. Schanwald is executive vice president of business operations for the Chicago Bulls.
The Kansas City Sports Commission and Foundation named Lisa Diven director of the Women’s Intersport Network for Kansas City. Diven was business development manager at Burns & McDonnell.
ThinkBeyond named Alexandra Chalat managing director. Chalat was executive director of Beyond Sport.
WWE promoted Michelle Wilson to chief revenue and marketing officer, George Barrios to chief strategy and financial officer and Stephanie McMahon to chief brand officer.
Umbel named Jim McNamara senior vice president of global sales. McNamara was head of sales for Verizon’s Precision Market Insights.
The LA Marathon named Carsten Preisz vice president of brand strategy and marketing. Preisz was a partner at Freemark Entertainment.
Gator Bowl Sports and Entertainment named Alan Verlander chief operating officer.
Sucherman Consulting Group named Erik Sorenson chief executive officer.
Awards and Boards
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National Football Foundation Awards Dinner
From left: At the Big 12 Reception before the National Football Foundation annual Awards Dinner: the Big 12’s Bob Bowlsby, Fox Sports Media Group’s Karen Brodkin and ESPN’s Burke Magnus.
Photos by:GENE BOYARS
At the awards dinner, which was held Dec. 10 at the Waldorf-Astoria in New York City: CBS Sports’ Harold Bryant, IMG’s Sandy Montag, and CBS Sports’ David Berson. Also at the dinner were foundation board members Roger Staubach, Robert Kraft of the New England Patriots and Tim Cook of Apple.
Also at the dinner were foundation board members Roger Staubach, Robert Kraft of the New England Patriots and Tim Cook of Apple.
New Canadian media deal for NHL
Scott Moore of Rogers Media, NHL Commissioner Gary Bettman, Nadir Mohamed of Rogers Communications, Keith Pelley of Rogers Media and NHL Deputy Commissioner Bill Daly at the announcement of a 12-year national broadcast and multimedia agreement recently in Toronto.
Photo by:GETTY IMAGES
Primetime Sports Conference in Toronto
At the Primetime Sports Conference in Toronto: Doug Boles of Indianapolis Motor Speedway, Chris Lencheski of Front Row Marketing Services, Brian Burke of the Calgary Flames; Tim Leiweke of Maple Leaf Sports & Entertainment, and Bruce Popko of the Toronto Raptors.
Photo by:FRONT ROW MARKETING SERVICES
Chinese official attends NBA game
Chinese Vice Premier Liu Yandong exchanges gifts with NBA Deputy Commissioner Adam Silver at a Chicago Bulls game at the United Center recently. Also on hand was Chicago Mayor Rahm Emanuel.
Photo by:GARY DINEEN / NBAE / GETTY IMAGES
SI Sportsman of the Year
Peyton Manning was announced Dec. 16 as the 2013 Sports Illustrated Sportsman of the Year in the Denver Broncos’ locker room at Sports Authority Field at Mile High in Denver. With Manning are Paul Fichtenbaum, Time Inc. Sports Group editor; Christian Stone, Sports Illustrated managing editor; and Mark Ford, EVP and Sports Group president, Time Inc.
Photo by:TREVOR BROWN JR. / SPORTS ILLUSTRATED
Honor for former UMass Lowell chairman
Robert Sheridan (second from left) was honored with the UMass Lowell Athletic Legacy Award recently. Sheridan, past chair of the UMass Board of Trustees, showed his new Hockey East championship ring to AD Dana Skinner, Chancellor Marty Meehan and University of Massachusetts system President Robert Caret.
Photo by:REGAN COMMUNICATIONS GROUP
SWAC title game
Southwestern Athletic Conference Commissioner Duer Sharp and Jeff Gaines, assistant general manager at Reliant Park for SMG at the Toyota SWAC Football Championship on Dec. 7 at Reliant Stadium.
Photo:COURTESY OF RELIANT PARK
At the championship game of the 30th annual EA Sports Maui Invitational recently: KemperLesnik’s Steve Lesnik, Chaminade University’s Bill Villa and Grissel Benitez-Hodge, the tournament’s Dave Odom and Chaminade’s Brother Bernie Ploeger.
Photo by:BRIAN SPURLOCK / KEMPERLESNIK
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Jason Teitler, chairman of Burson-Marsteller’s sports marketing and fan experience practice, has played a key role in facilitating some of the biggest deals in the industry over the last several years. The firm advised T-Mobile on its activation at MLB FanFest last summer, worked with technology firm SAP on that company’s league partnerships with the NFL and NBA, and counseled MetLife on the activation of its stadium naming-rights deal for the New York Jets and Giants home worth more than $400 million. Teitler oversees a 40-person staff located primarily in New York and Chicago.
Sports are more than just moments in time.”
On the “in-stadium vs. at-home” debate: We’re resolved to building both sides and don’t necessarily see them as inherently in conflict with each other. Fans are so hungry for unique experiences, and you want to get butts in seats, but there’s a whole other side of the business, too. We think there’s merit in fully serving both sides.
On the role of brands in the fan experience: Brands can play a big role in forging connections for fans to their teams. The good ones can become organizers of the fan experiences and be a conduit to those experiences. Just slapping a name on a billboard or on a venue is simply missing the boat. Where I see big opportunity and big value is the totality of the fan experience, the storytelling that occurs between games. Brands can be a big part of that.
On building a marketing strategy through sports: Earned media needs to be a bigger part of the brand-building experience. That seems to get pushed aside sometimes, but we see big opportunity there.
On the demands in social media: The proliferation of the social media space has been intense. There are so many trails you can go down. Which ones are most valuable? The answers there will vary, and having a highly splintered strategy can actually do more harm than good. But I do love the momentum Instagram has right now. The visual elements of photos and video and what they’re doing is absolutely brilliant.
— Eric Fisher
To continue the Golden Rule of the sports marketing business: The client is
always right. But, seriously, resolve to always be thankful for our clients,
their business and the opportunities they create and to resolve to always
remember to thank them for their business.
To help my great friends and clients at ESPN with a successful launch of the
new SEC Network this August. And I would further resolve to help my friend
Paul Finebaum continue to be national force as the Voice of the SEC.
President, Swanson Communications
Business: Now that we have offices in Washington, D.C., and New York City,
which we opened in 2013, I would like to expand my business and offer our
marketing and PR services to more sports entities, athletes and corporate
sponsors. If we can do it for boxing, we can do it for other sports, too.
Personal: To continue to be a kind and fair person, always working to
recognize, appreciate and respect my colleagues, friends and family. When my
life is balanced with happiness and the support of those around me who have
my best interest at heart, I am a stronger and better businesswoman.
Managing Director, Octagon First Call
Business: Don’t settle for what is in front of you. Strive to create more.
Personal: Family time is family time. Do not cheat it.
Senior Director of Strategic Development, NASCAR
Business: Capitalize on the momentum of NASCAR’s Industry Action Plan with
sustained energy to drive growth across the sport while launching our new
Technology Development and Integration team and game plan for a collective
approach to innovation.
Personal: Take a moment each and every morning to deeply appreciate a
blessed life. A partnership with a rock-solid husband and the opportunity to
work for an incredible company empower me to love both my baby and my job
Partner and Toll Collector, 16W Marketing
Business: Survive Super Bowl XLVIII in our backyard. Going to need long recovery period.
Personal: Fill in all missing local pegs in Top 100 Golf Course board with partner Steve Rosner and friends.
JOHN STEPHENSON JR.
President and CEO, College Football Hall of Fame
Business: Work so that, at the end of 2014, when we look back on establishing the amazing new attraction that will be the College Football Hall of Fame in Atlanta, our team can confidently say that we did everything possible to exceed college football fans’ expectations.
Personal: Have at least one family a month over to cook out with our family. It’s amazing how fast time can pass without spending time with friends if you aren’t intentional about it.
Executive vice president for business operations, Chicago Bulls
I’d like to live a healthier lifestyle through diet and exercise. To worry less, knowing that life is great, but understanding that expecting perfection in one’s life consigns one to a life of many disappointments. To do a better job of accepting that because the goal line keeps changing it can never be reached and that happiness is a predictor and precursor of success, not a result of it. To share my many blessings with others and have a positive impact on as many lives as possible knowing that true happiness only exists when shared. Finally, to get my handicap into single digits!
Head of Bloomberg Sports
1. To stop yelling at the refs at my son’s high school basketball games. 2. To eat less ice cream. 3. To be more patient (I make that one every year and it never works …).
Co-founder and chief marketing officer, The Whistle
1. Keep the mojo going with the growth and success of The Whistle.
2. Make James Madison University a household name.
Chief marketing officer, Chick-fil-A
Business: To do all I can to serve and support the Chick-fil-A Bowl staff, the College Football Hall of Fame staff — as well as our corporate staff and restaurant operators — as we continue to expand Chick-fil-A’s role in the ever-evolving landscape of college athletics. This truly is an exciting time to be a part of college football!
Personal: I look forward to enjoying my family as they grow in their faith and watching our four grandchildren develop terrific personalities.
Vice president of sales and NFL contract adviser, Relativity Sports
Business: To stay on top of my expense reports by doing them during each business trip.
Personal: To stay off my phone/email during dinner with my family.
President, The Marketing Arm
Business: At TMA, we share the same resolution each year, and that’s to identify those areas where we can be a little better. A better place to work. A better agency to do business with. Better work. Whatever it is. The resolution is to be 20 percent better at those things by the end of the year.
Personal: Last year at this time, with my 50th birthday looming, I made a resolution to be in the best shape of my life. For 2014, my resolution is to not make that a one-year commitment. Beyond that, it’s about being a better father, grandfather, husband and son.
Vice president and general manager, Turner Construction
Work smarter, laugh harder, love every day.
LESA FRANCE KENNEDY
Chief executive officer and vice chairperson of the board, International Speedway Corp.
Business: 2014 is all about connecting … from connecting steel at Daytona Rising, to providing unforgettable experiences by connecting more closely with our longtime loyal fans and our younger technology-savvy fans.
Personal: Just like everyone else who hits the gym on Jan. 1 … get in better shape.
President and CEO, Portland Trail Blazers
Business: Launch a Fan Council Advisory Board made up of various Trail Blazers fans to seek good feedback and direction.
Personal: Take more time with my family to explore all the great areas in Oregon we have yet to see.
Chief marketing officer, U.S. Ski and Snowboard Association
Business: My resolution is to leave no stone unturned in maximizing our Olympic success. This goal comes only once every four years, so I have to nail it! We need to make sure our fans feel invested in our athletes’ journey to their Olympic dreams.
Personal: I need to get back to Alaska and into a helicopter. It’s been two seasons now (having gone for 12 straight), and those mountains and that powder are therapeutic.
Senior associate athletic director for external affairs, University of South Carolina
To continue to advocate for the benefits of intercollegiate athletics — for our student athletes, for young children who aspire to take part in it and for our society. We need a comprehensive effort, including schools, conferences, associations and the NCAA, to convey the message. And, finally, to become a better person, husband and father.
Principal, Connect Sports & Entertainment
To stop using so much effort on constant list making but to focus on getting the top three subjects on the list done each day.
Business: To continue to grow Golden Boy Promotions as a company and a brand by signing top-level talent, particularly on the East Coast.
Personal: To stay healthy and retain my title and record-breaking accomplishments.
Senior vice president of sales and marketing, Oklahoma City Thunder
Even as we continue to embrace data-driven tools and technology in order to learn about consumer behavior and guide strategy, we need to remember we are in the people business. Fostering a genuine and meaningful relationship with our season ticket members and business partners is central to our mission of developing a sustainable business, no matter how much “big data” we are able to capture.
Senior managing director of business affairs, U.S. Golf Association
Business: I hope that we align our energy and resources with golf’s other leading organizations to drive demonstrable impact to existing and new golfers.
Personal: To make the time for golf lessons. I love to play, but without lessons it is really hard to improve.
Partner, Fermata Partners
We’re now heading into our third year as entrepreneurs, so my personal and professional goals are deeply intertwined. To stay focused and remain balanced are the biggest keys to success in both areas. Keeping healthy, being laser focused, and dedicating time for family (while disconnected) are the top priorities for this year.
HEATHER BROOKS KARATZ
Vice president of legal, Relativity Sports
Business: Continuing to build the Relativity Sports athlete representation and management business, while also expanding the company’s reach into other areas of the sports industry.
Personal: Find more time to volunteer for charitable organizations and get out on the golf course.
President, Galatioto Sports Partners
After getting over a major bump in the road in 2013, I would like to give back more to my alma mater and to increase my charitable giving. I also intend to go back to teaching, which is one of the things I greatly enjoy.