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SBJ/Dec. 9-15, 2013/Most Influential
50 Most Influential: Tom Long / Andy England
Published December 9, 2013, Page 33
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Chief Marketing Officer
CHANGE FROM 2012: -1Where Anheuser-Busch isn’t, MillerCoors is — or at least that’s the goal. And across the sports landscape, it’s generally true. A-B and MillerCoors combine for almost 75 percent of beer sales in the U.S., but beer marketers have been losing their longtime hold on the young adult market. Long and England hope to turn that around.