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SBJ/Dec. 9-15, 2013/Most Influential
50 Most Influential: Herbert Hainer
Published December 9, 2013, Page 32
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Chairman & CEO
CHANGE FROM 2012: -2
After a strong 2012 fueled by the London Olympics, 2013 was a difficult year for the No. 2 sporting goods brand. However, Adidas does well in FIFA World Cup years, and Hainer is forecasting $2.7 billion in additional sales from the 2014 World Cup in Rio. If so, that should deflect some of the advances Nike has made on Adidas’ home European turf.