SBJ/Dec. 9-15, 2013/Most Influential

50 Most Influential: Paul Chibe / Blaise D’Sylva

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roxxe ireland / marc bryan-brown
32




paul 
chibe

U.S. Chief Marketing Officer

Anheuser-Busch


blaise
d’sylva

Vice President of Media, Sports and Entertainment Marketing

Anheuser-Busch

CHANGE FROM 2012: NEWCOMERS

Beer is the lifeblood of sports marketing, Bud’s the king of beers, and Chibe and D’Sylva are the marketers with the biggest budgets in sports. However, category sales have slowed and spirits and craft brews have been stealing share. Will they eventually push A-B off its top perch among sports marketers?
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