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SBJ/Dec. 9-15, 2013/Most Influential
50 Most Influential: Paul Chibe / Blaise D’Sylva
Published December 9, 2013, Page 30
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roxxe ireland / marc bryan-brown
U.S. Chief Marketing Officer
Vice President of Media, Sports and Entertainment Marketing
CHANGE FROM 2012: NEWCOMERSBeer is the lifeblood of sports marketing, Bud’s the king of beers, and Chibe and D’Sylva are the marketers with the biggest budgets in sports. However, category sales have slowed and spirits and craft brews have been stealing share. Will they eventually push A-B off its top perch among sports marketers?