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SBJ/Dec. 9-15, 2013/Most Influential
50 Most Influential: Mark Parker / Trevor Edwards
Published December 9, 2013, Page 26
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President & CEO
CHANGE FROM 2012: -2
CHANGE FROM 2012: NEWCOMERFor years, it was an artful combination at what’s arguably the world’s top sports brand. Charlie Denson and Mark Parker: Parker, whose heritage is in footwear design, and Denson, whose marketing background dovetailed nicely with responsibilities for the Nike brand. But with Denson retiring and Nike veteran Trevor Edwards as the new president of brand, there’s a new cast. They’ll still combine fashion and function, along with global marketing, better than anyone in the category.