SBJ/Dec. 9-15, 2013/Most Influential

50 Most Influential: Mark Parker / Trevor Edwards

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Mark 
Parker

President & CEO

Nike

CHANGE FROM 2012: -2

Trevor
Edwards

President

Nike Brand

CHANGE FROM 2012: NEWCOMER

For years, it was an artful combination at what’s arguably the world’s top sports brand. Charlie Denson and Mark Parker: Parker, whose heritage is in footwear design, and Denson, whose marketing background dovetailed nicely with responsibilities for the Nike brand. But with Denson retiring and Nike veteran Trevor Edwards as the new president of brand, there’s a new cast. They’ll still combine fashion and function, along with global marketing, better than anyone in the category.
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