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SBJ/Dec. 9-15, 2013/Most Influential
50 Most Influential: Brian France
Published December 9, 2013, Page 24
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TIFFIN WARNOCK / STAFF
CEO & Chairman
CHANGE FROM 2012: +1If there was a sport that would lose out on escalating rights fees, conventional wisdom said it would be NASCAR. Ratings and attendance had both fallen by double digits in recent years. But NASCAR’s chairman orchestrated a deal with Fox and NBC that will pay a 40 percent increase in 2015, money that will keep the industry healthy for years to come.