SBJ/Dec. 9-15, 2013/Most Influential

50 Most Influential: Brian France

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TIFFIN WARNOCK / STAFF

12
Brian 
France

CEO & Chairman

NASCAR

CHANGE FROM 2012: +1

If there was a sport that would lose out on escalating rights fees, conventional wisdom said it would be NASCAR. Ratings and attendance had both fallen by double digits in recent years. But NASCAR’s chairman orchestrated a deal with Fox and NBC that will pay a 40 percent increase in 2015, money that will keep the industry healthy for years to come.
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