SBJ/Nov. 4-10, 2013/In Depth

College basketball courts push design window

College athletic programs aren’t stopping at uniform do-overs to draw attention to their programs. Basketball courts provide a creative palette for rebranding efforts, and some schools have thrown out the rule book in coming up with new designs. Here’s a sampling:

Capitol Hill
George Washington University unveiled a court design for the Charles E. Smith Center that features images of the White House flanked by the U.S. Capitol and the Washington Monument, with the school’s logo at center court.
Photo by: GWU Athletics




















Gone to the Dogs

James Madison University asked fans via Facebook to come up with a new court for the Convocation Center. JMU narrowed the 65 original submissions to a second-round list of 10. The winning design incorporates JMU’s Duke Dog logo and the signature of former U.S. President James Madison.
Photo by: JMU Athletics






















‘Operation Blacktop’
The University of Central Florida went with a “blacktop” court for CFE Arena, giving a nod to the roots of the game and the neighborhood playgrounds or streets where many players first learn to play the game.
Photo by: UCF Athletics



















Life’s a beach
Players at Florida International University can look for open shots and seashells on a shore design, complete with pond fronds and crashing waves.
Photo by: FIU Athletics






















Can you dig it?
The University of Texas at El Paso incorporated an element easily identifiable with the school. The Miners added a giant pair of mining picks like the one that makes up the “T” in UTEP’s logo.
Photo by: UTEP Athletics














Source: SportsBusiness Daily archives

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