Ole Miss revs up rewards program Labor & Agents: George's sponsors stay Pepsi takes over as NBA sponsor Beacons deliver the message World Congress: Setting the scene 5 Questions: VenueNext CEO Plugged In: Rishi Nigam, Americrown The Lefton Report: NFL and daily fantasy What marketers can learn from baseball Bright House joins Orlando City roster
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The Baltimore Orioles named Amy Tuten manager of sponsorship sales, Kirsten Ladendorf manager of catering and suites, and Scott Moudry manager of ticket operations, and promoted Trevor Markham to director of operations, all for their Sarasota spring training site.
Baseball America Executive Editor Jim Callis stepped down from the position. Callis will cover prospects and the draft for MLB.com.
The Cincinnati Reds promoted Mark Schueler to senior director of ticket sales and service, Sarah Contardo to senior director of ticket marketing and development, Chris Bausano to director of premium sales and service, Patrick Montague to senior manager of season and inside sales, Shannon Senger to senior manager of group sales, Kristen Meyers to strategic partnership manager, Jodi Czanik to premium services manager, and Carmen Alberini to premium sales executive.
The Class A California League’s High Desert Mavericks named Ryan Cook general manager. Cook was an agent for the Sports Syndicate.
The NBA D-League’s Delaware 87ers hired Brandon Williams as general manager.
The Golden State Warriors named Kenny Lauer to the newly created position of vice president of digital and marketing. Lauer was vice president of digital experience at experiential marketing agency George P. Johnson.
The Sacramento Kings named Shareef Abdur-Rahim general manager and Chris Gilbert assistant general manager, both for the NBA D-League’s Reno Bighorns. Abdur-Rahim is director of player personnel and Gilbert basketball operations coordinator for the Kings. The Kings also named Chris Mullin adviser to the chairman.
The San Antonio Spurs named Dave Telep NBA draft scouting coordinator. Telep was an ESPN recruiting analyst.
The WNBA’s Atlanta Dream hired Alton Byrd as chief revenue officer. Byrd was chief executive officer of Clear Focus Marketing.
The Los Angeles Clippers promoted Seth Burton to vice president of communications, Dennis Rogers to director of communications and digital media, and Ta’Nisha Cooper and Steven Esparza to assistant directors of communications, and named Aubrey Freckman communications assistant and Eric Patten digital media manager and communications coordinator.
The Chicago Bulls promoted Randy Brown to assistant general manager and Ivica Dukan to director of international scouting and special assistant to the general manager.
The Washington Wizards promoted Tommy Sheppard to senior vice president of basketball operations, Ed Tapscott to vice president of player programs, Brett Greenberg to director of basketball analytics and salary cap management, Bryan Oringher to video coordinator and Ryan Richman to assistant video coordinator. The Wizards named Marc Eversley vice president of scouting, Frank Ross director of player personnel, Greg Ballard advance pro scout and Thomas Knox director of player performance and rehabilitation.
The NBA D-League’s Los Angeles D-Fenders promoted Glenn Carraro to vice president of basketball operations and named Nick Mazzella general manager. Carraro will continue in his role as assistant general manager of the Los Angeles Lakers. Mazzella was public relations coordinator for the Lakers.
Princeton University Athletic Director Gary Walters will step down from the position at the end of the 2013-14 academic year.
The Horizon League hired Brett Williams as assistant director of communications.
Northeastern University named Regina Sullivan executive senior associate athletic director and senior woman administrator. Sullivan was senior associate athletic director at the University of Minnesota.
Rice University named Joe Karlgaard athletic, recreation and lifetime fitness director.
University of Maine Athletic Director Steve Abbott stepped down from the position.
The University of Massachusetts Boston named Tracey Hathaway compliance officer and assistant academic adviser. Hathaway was senior woman administrator and assistant athletic director at Concordia University Texas.
The University of Michigan named Pete Skorich to the newly created position of senior associate athletic director for communications, broadcast, multimedia and creative services. Skorich was executive vice president and chief communications and content officer for the Detroit Pistons.
The University of Tennessee promoted Jimmy Stanton to senior associate athletic director for communications.
The Virginia Military Institute named Dave Diles athletic director. Diles was athletic director at Case Western Reserve University.
The College Sports Information Directors of America named Doug Vance executive director. Vance was executive director of the Kansas Recreation and Park Association.
Northern Illinois University named Ryan Sedevie associate athletic director for collegiate advancement and external affairs. Sedevie was athletic director of development for the University of Wisconsin.
Shaw University promoted Marcus Clarke to athletic director.
The University of Alaska Anchorage hired Keith Hackett as athletic director. Hackett was senior associate athletic director for internal affairs at the University of Nevada.
The University of Arkansas Little Rock named Leah Thorvilson director of development for athletics.
The University of Maryland named David Klossner associate athletic director for sports performance. Klossner was director of the NCAA Sport Science Institute.
The West Coast Conference promoted Lynn Holzman to executive senior associate commissioner and chief operating officer, Mia Brickhouse, Jeff Tourial and Sarah Wilhelmi to associate commissioners, Stefanie Ordoveza to assistant commissioner and Moni Graf to director. The WCC also hired Isabelle Ignacio as executive assistant and office manager.
Canterbury Park named Eric Halstrom vice president of operations, effective Oct. 21.
Iowa Speedway Chief Executive Officer Doug Fritz resigned.
SMG promoted Gregg Caren to executive vice president of convention and exhibition centers, Doug Thornton to executive vice president of stadiums and arenas, Harry Cann and Joe Romano to senior vice presidents of stadiums and arenas, and Gary McAneney to senior vice president of finance.
Citi Private Bank named William Giles managing director and Steve Beverage director. Giles was senior vice president, family wealth adviser and director and Beverage was vice president, both at Abbot Downing.
The Kansas City Chiefs named Tyler Epp vice president of business development. Epp was senior vice president of development for the San Diego Padres.
The Canadian Football League named Jim Lawson chairman of its board of governors.
Kelley Drye & Warren named Adisa Bakari chairman and Jeffery Whitney vice chairman of the newly formed sports entertainment group. Bakari and Whitney were partners at Dow Lohnes.
Premier Partnerships hired Erik Rask as assistant for corporate partnerships.
W Partners hired Sean Wallis as partnership development manager. Wallis was a consulting specialist at The Marketing
Home Team Marketing promoted Lorien Parry to Midwest director of accounts.
GroupM ESP hired Josh Spiegelman as account director.
Steve Hagen launched sports marketing firm Legacy Health & Tennis.
The Marketing Arm named Alyson Breslin head of recruiting efforts.
TVG named Bhavesh Patel senior vice president of television operations and marketing. Patel was vice president of digital at Fox Soccer and Fox Deportes.
Pac-12 Networks promoted Dustin Rocke to vice president of programming and development, Ky Bell to vice president of programming and operations, Brenna Webb to director of communications, Jae Clavelle to talent and development manager, Mia Herman to sales planner and Bryan Van Meter to senior sales planner, and hired Karen Cartales as vice president of marketing.
Twitter named Dave Pattillo head of East Coast sales, effective in October. Pattillo was vice president of media sales for NFL Media.
NASCAR promoted Nate Siebens to senior manager of International Motor Sports Association communications and named David Hart director of IMSA communications.
International Olympic Committee Marketing Commission Chair Gerhard Heiberg stepped down from the position, effective at the end of the year.
New York City FC named Tim Pernetti chief business officer. Pernetti was athletic director at Rutgers University.
Sporting Goods and Apparel
Imperial Headwear named David Shaffer director of marketing. Shaffer will continue to lead the Greg Norman licensed headwear and belt business for Imperial parent company Paramount Apparel.
Wolverine Worldwide named Gene McCarthy president of its Merrell division. McCarthy was senior vice president of footwear for Under Armour.
Majestic Athletic named Todd Bradney national sales manager for team business.
REI named Jerry Stritzke president and chief operating officer. Stritzke was president and chief operating officer for Coach.
Jersey City Mayor Steven Fulop named Robert Sommer senior adviser. Sommer was executive vice president of community and public relations for Devils Arena Entertainment.
Mather Economics named Kent Schacht digital services director and Chris Christian vice president. Schacht was director of ESPN Insider, and Christian was vice president of audience and marketing for The Kansas City Star.
Delmar International named former NHL player Mathieu Darche director of business development and public relations, Marvin Rosenzweig vice president of operations for Ontario, and Gary Price vice president of North American customs services.
USA Water Ski hired Krista Rogers as director of marketing and partnerships. Rogers founded 24K PR.
New Media Sports named Alan Lubell president and chief executive officer.
WWE named David Bailey general manager of the WWE Performance Center in Orlando. Bailey was general manager for the Ringling Bros. and Barnum & Bailey Blue Unit at Feld Entertainment. Also, WWE announcer Jim Ross is retiring.
Awards and Boards
Skullcandy named Heidi O’Neill to its board of directors. O’Neill is vice president and general manger of women’s training and fitness at Nike.
The Vanderbilt Hall of Fame inducted ESPN basketball analyst Carolyn Peck.
The Lowcountry Golf Course Owners Association in South Carolina awarded Employee of the Year to Lisa Dahlstrom. Dahlstrom is director of sales and marketing for the Heritage Golf Collection.
The 2015 Pan Am Games organizing committee named former Ontario Premier David Peterson chairman.
SiriusXM named Anthony Bates and George Bodenheimer to its board of directors. Bates is executive vice president of business development and evangelism at Microsoft, and Bodenheimer is executive chairman of ESPN.
Legendary Entertainment named Boston Red Sox Chairman Tom Werner to its board of directors.
Major League Gaming named Daryl Morey to its board of directors. Morey is the general manager of the Houston Rockets.
USA Synchro elected Nancy Rosengard vice president of membership and marketing on its board of directors.
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Marketing plans and active brands were on the agenda at the CSE Sports Marketing Symposium on Oct. 2-3 at Crowne Plaza Times Square in New York City. Topping off the events was the Social Media & Sports Series, a half-day program covering social media, technology and more.
Photos by MARC BRYAN-BROWN and ROXXE IRELAND / MARC BRYAN-BROWN PHOTOGRAPHY
Wendy Clark, SVP of Coca-Cola Co.’s Global Sparkling Brand Center, shared five lessons of activation (and turned each one into a hashtag). NBC Sports Group Chairman Mark Lazarus (below) addressed a raft of topics in a rapid-fire one-on-one, including Sochi and the Premier League.
Brett Yormark of the Brooklyn Nets and Barclays Center, and CSE’s Lonnie Cooper
Al Kelly of the 2014 Super Bowl host committee, PepsiCo’s Adam Harter and the NFL’s Frank Supovitz (below) discussed the New York/New Jersey Super Bowl.
Producer Ali Bell, director Ivan Reitman and the NFL’s Tracy Perlman discussed the 2014 release “Draft Day.”
J.B. Bernstein gave some insight into the coming film “Million Dollar Arm.”
“Million Dollar Arm” producer Mark Ciardi, a veteran of sports films
WWE’s The Miz made an appearance during Wednesday’s networking reception.
Meeting and greeting during networking time (from left): LockerDome’s Keith Cutler and Scout Sports & Entertainment’s Michael Neuman and Dan Parise.
Bridgestone Americas’ Leslie Wilhite, MillerCoors’ Marques Jackson and Learfield Sports’ Joe Ferreira
CSE’s Doug Manning and Gillette/P&G’s Greg Via
Nickelodeon Networks’ Anthony DiCosmo and CSE’s Adrian Williams
Please submit photos for review of industry conferences, parties, product launches and openings showcasing the people and personalities at the event. Include the event date, location, names/titles of those featured along with credit information. The photo specifications are as follows: 300dpi, tiff, jpeg or eps color images. Submit digital photos for review at: firstname.lastname@example.org or send color prints to: Faces & Places, c/o Street & Smith’s SportsBusiness Journal, 120 W. Morehead St., Suite 310, Charlotte, NC 28202.
There is little in sports TV that Bryan Burns hasn’t seen. A longtime executive at MLB, Burns spent 17 years at ESPN as a key advocate for HDTV and other emerging technologies. Now, he’s formed The Forward Direction Group, a sports/entertainment consultancy that features a roster of eight associates from across the industry, including sports TV veteran Jody Shapiro, former DirecTV marketing vice president Jayne Hancock, and former MLB Properties and Nike executive Rick White.
Photo:THE FORWARD DIRECTION GROUP
I looked for individuals with strengths and proven experience in areas beyond my own areas of expertise.
The future of 4K TV in sports: This is a complex topic much bigger than sports, and there’s been a lot of learning from HD and 3D. 4K will be the next 1080p in that it will be the next generation of enhanced-screen technology for consumer purchase. [It will] not lead to widespread production of sports programming making its way to our homes in 4K but will appear in more production trucks to enhance existing telecasts.
What TV Everywhere needs: For true takeoff, we need to patiently promote and wait for the teenagers who are so attached to their mobile devices to age into the key spending demographic. Everything needs to be provided for Everywhere, and there needs to be better aggregation of available TV Everywhere programming at the consumer device level.
Sport most poised for significant growth: Basketball, with growth defined not by audience delivery but by numbers of telecasts. Think about the football games that are televised today that weren’t before, be it college and down into the high schools. Stand by for the same from basketball.
The future of sports TV rights: The big will get bigger, and the mediums and smalls will have an increasingly difficult time maintaining current economics.
— Eric Fisher