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SBJ/Sept. 30-Oct. 7, 2013/NFL Stadium Experience
No longer biggest, but still good
Published September 30, 2013, Page 37
Down periods and commercial breaks for TV presented a variety of video content. Pictures and messages posted to the Steelers’ Twitter handle, @steelers, were shown frequently during pregame, a straightforward social media integration now seen in many facilities. Fan birthday wishes and community service messages also received repeated mentions, particularly those for designated drivers (presented by stadium concessionaire Aramark). And some of the club’s own promotions, such as an offseason fan cruise, were frequently touted.