On Any Given Sunday Testimonials highlight annual drive No longer biggest, but still good Around the league, other interests What’s that noise at the Georgia Dome? Assessment of NFL video boards Ravens roll out small-town feel Nothing like a good tailgate In-game locker room video still rare around NFL More stats and information, please
SBJ/Sept. 30-Oct. 7, 2013/NFL Stadium Experience
Ravens roll out small-town feel
Published September 30, 2013, Page 39
Granted, plenty of national brands aired their messages in the stadium (the Gatorade game highlights, Verizon presents NFL RedZone, Ruth’s Chris Steak House’s Sizzling Scenes). But it was the local brands that really seemed to stand out among the sponsor clutter. It all added to a small-town feel around a game from one of the world’s biggest leagues.
Throw in the Baltimore Marching Ravens band, on top of the T. Rowe Price QB challenge with local prep football stars, and the scene evoked certain Norman Rockwell images. It’s not easy for teams to foster that type of community around NFL games, especially given the amount of alcohol consumed and the number of boys behaving badly in the stands, and there certainly was some of that at M&T Bank Stadium.
But the Ravens were able to tap into a small-town feel throughout.