September 30 - October 6, 2013 Vol. 16 — No. 24

Top Stories

  • On Any Given Sunday

    The NFL is working to improve the game experience to meet the challenge of HDTV and the comforts of home, so we decided to have some experiences of our own. What we found at NFL games in 12 markets may surprise you.

  • In-game locker room video still rare around NFL

    Thirty of the NFL’s 32 teams are not showing in their stadiums footage from the league-mandated locker room cameras during halftime or at any other points during the game.

  • College space gets posh new hospitality

    IMG College couldn’t think of a better place to launch its new premium hospitality than the world’s largest outdoor cocktail party. The PlayMaker’s Club, a portable hospitality unit, will debut Nov. 2 at the Florida-Georgia football game in Jacksonville.

  • Smallest markets show ratings boost

    MLB saw its largest local ratings gains in its smallest markets this season. But poor on-field performance of many of the league’s big-market teams led to sharp ratings declines in four of MLB’s five biggest TV markets.

  • Partnerships that stand the test of time

    From Gillette and MLB to Kraft and the NHL, there are sports sponsorships that are as enduring as Mount Rushmore. Marketers share the secrets of what makes those partnerships last.

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