SBJ/Sept. 9-15, 2013/Game Changers

Game Changers: Pam Hollander

Photo: STEVE LEBEAU
Hollander and her team at Allstate are big players on college campuses.
Corporate Partners
Pam Hollander
Allstate | Senior Director, Integrated Marketing Communications, Sponsorship Marketing

P
am Hollander didn’t anticipate that marketing would be her career when she graduated from Syracuse University in 1989. “I was an elementary education major,” Hollander said. “I was in what I thought would be my career path, but after graduating, [I] realized it wasn’t what I wanted to do.”

Hollander, instead, went on to get her first job as an assistant account executive at Chicago-based S&S Public Relations. She continued working along that public relations path until she came to Allstate in 2000, when her career would take a turn more toward marketing.

Since then, Hollander, who assumed her current role in 2003, has made quite a difference in Allstate’s marketing and brand awareness. The company’s highly visible Good Hands field goal net program in college football was spearheaded by Hollander. She was a driving force in pushing to make the idea a reality, and the number of participating schools has since grown from 20 in 2004 to 78 in 2013. Additionally, with Hollander, Allstate became title sponsor for the Sugar Bowl, formed a partnership with the American Football Coaches Association to honor top student athletes, and created the Allstate Tailgate Tour, which visits more than 40 college football games a season.

So while Hollander isn’t involved in education and schools the way she originally anticipated, she clearly has left her mark in the college space.

— Tara Baird

  • Person who had the biggest influence on your career in sports: Joe Tripodi (former CMO at Allstate, now at Cola-Cola). He had the foresight and sincere interest to see Allstate up on that stage.
  • Woman in sports business you’d most like to meet: Erin Andrews. She’s broken all the boundaries and achieved a true level of success. And she has a cool job.
  • Best advice you’ve received: If you can see yourself achieving it, you will.
  • The biggest challenge I face working in the sports business is …: Staying cutting-edge.
  • My vision of success is …: Loving what you get to do every day, and being surrounded by a really talented group of people.

“We’ve known each other for almost 10 years. She’s a terrific businesswoman; she’s smart, fair, open-minded. She pushes people to think outside the box, and she gives clear direction. She’s revolutionized sponsorship and branding with the Good Hands net campaign, and she’s made Allstate a name in college sports.”

— Lisa Murray | Executive vice president and chief marketing officer | Octagon

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