SBJ/Sept. 9-15, 2013/Game Changers
Game Changers: Maidie Oliveau
Published September 9, 2013, Page 34A
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Oliveau has worked on two of the world’s biggest sporting events — the 1979 FIFA World Cup and the 1984 Los Angeles Olympics.
Oliveau has been a change agent with some of sports businesses’ biggest entities.
“Sports have become a marketing license,” Oliveau said. “What we are dealing with now is the sophistication and multiplication of that effect.”
As for advice after more than 30 years in the business: “Remember that your relationships are lifelong,” she said. “People in the sports industry hang around. They might change jobs, but they are generally in it for life.”
- Crowning professional achievement: Working on the 1984 [Los Angeles] Olympic Organizing Committee. Peter Ueberroth provided strong leadership, and those Games changed the business of sports in ways that are still being felt.
- Person who had the biggest influence on your career in sports: Peter Ueberroth. He made me believe in the power of leadership.
- Best advice you’ve received: Shut up and listen.
- What would you, at age 18, find surprising about the person you’ve become today?: That I’m a part of a meaningful sports leadership community.
- The biggest challenge I face working in the sports business is …: My biggest frustration is with people who think they understand the business of sports because they read the sports pages.
- My vision of success is …: When all parties in a negotiation are satisfied.
“Maidie is fiercely bright, and from all angles — legal, business and competitive — she has as comprehensive an understanding of how this business works as anyone I know.”