SBJ/Sept. 9-15, 2013/Game Changers

Game Changers: Diana Myers

Photo: STEVEN KOVICH
Myers developed her love of sports by playing Little League the first year girls were allowed to play.
Organizational Drivers
Diana Myers
WTA | General Counsel

D
iana Myers says she knows she has done a good job if no one mentions her name. As general counsel of the WTA, her job is to analyze all legal contracts for the organization, ranging from sponsorship deals to agreements with tournaments. She also has oversight of player conduct, doping and governance issues.

Myers spent a good part of the past year structuring the WTA’s deal to move its season-ending championships from Istanbul to Singapore starting next year, though she never actually went to the event’s new home. She just spent a lot of odd hours in the office to accommodate the 12-hour time-zone difference between St. Petersburg, Fla., where the WTA is headquartered, and Singapore.

“I spent a lot of 24-hour days [working on Singapore],” she said.

She calls herself the “closer” because she often is called in at the end of the deal. And so far, she adds, she has no blown saves on her record.

— Daniel Kaplan


  • Person who had the biggest influence on your career in sports: I am very grateful to David Shoemaker, who not only hired me at the WTA but also was a great mentor for making the crossover from a legal role to a business role.
  • Woman in sports business you’d most like to meet: Amy Trask, the former CEO of the Oakland Raiders. I would love to meet the person who could manage Al Davis.
  • Best advice you’ve received: If you have never walked away from a deal, you have done a lot of bad deals.
  • What would you, at age 18, find surprising about the person you’ve become today?: How well-traveled I have become.
  • The biggest challenge I face working in the sports business is …: With a 10-month schedule and the offseason period being even busier, it is hard to book vacation plans that won’t result in one or more change fees.
  • My vision of success is …: Happiness in equal doses at work and home.

“I have had the privilege of working with Diana over the past nine years, and she has played a significant role in not only negotiating and completing complicated sponsorship, licensing and media agreements for the WTA, but in providing significant contributions in the governance of the tour, its Code of Conduct policies, as well as its participation with the game’s drug testing and sport integrity programs. The WTA is fortunate to have Diana as its general counsel.”

— Steve Simon | Board member | WTA

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