SBJ/Sept. 9-15, 2013/Game Changers

Game Changers: Charlotte Jones Anderson

Photo: DALLAS COWBOYS
The Jones family has a longstanding partnership with the Salvation Army.
Team Leaders
Charlotte Jones Anderson
Dallas Cowboys | Executive Vice President and Chief Brand Officer

W
hen Charlotte Jones Anderson was growing up, her dad, Jerry Jones, the Dallas Cowboys’ owner, told her she could become president of the United States.

She isn’t leading the country (at least not yet), but especially in football-mad Texas, what she’s doing with the Cowboys and the NFL might be regarded as more important work anyway.
 
One of the highest-ranking female executives in the NFL, Anderson this year became the first female head of a major NFL committee, leading the group that oversees the NFL Foundation. As part of that work, she oversees the NFL’s Heads Up Football program and all of the youth football safety initiatives of the league. At the Cowboys, she oversees all strategies and applications surrounding the team’s brand as it is presented to fans globally. And her efforts extend beyond football, as well.
 
She is wrapping up a three-year term as the first woman to serve as chair of The Salvation Army’s national advisory board. She also is chairwoman for the local organizing committee for the 2014 NCAA Final Four, preparing for men’s college basketball’s championship weekend coming to the Cowboys’ AT&T Stadium.

— Daniel Kaplan

  • Person who had the biggest influence on your career in sports: My father. His drive, passion, pride and enthusiasm have always inspired me.
  • Woman in sports business you’d most like to meet: Billie Jean King: a leadership figure and a true game changer.
  • Best advice you’ve received: My father always told me you needed a high tolerance for ambiguity. You have to be prepared to redirect the best of plans and change given the circumstances presented.
  • What would you, at age 18, find surprising about the person you’ve become today?: That I am working in my family’s business — and that my family’s business is football.

“Jerry [Jones] gets credit for building the brand, but Charlotte makes it shine.”

— John Tatum | CEO | Genesco Sports Enterprises

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