Fermata offers licensing challenge Does IMG College face shifts in market? Class with soccer's Sunil Gulati Underdog JMI's big bid wins over UK Checking in with the class of 2005 Silver Chalice arm goes to college Arkansas gets sound trademark for call MBA grads reflect CHS buys national deal from Learfield Longhorns hire Aspire for ticket sales
Upcoming Conferences and Events
SBJ/Aug. 26-Sept. 1, 2013/Colleges
Hall monitoring: Induction is off-site this year, but college football shrine is rising in Atlanta
Published August 26, 2013, Page 8
Staff writer Michael Smith spoke with Stephenson last week as, coincidentally, he was about to board a flight to Dallas to meet with National Football Foundation members about the upcoming enshrinement.
|Rendering shows the hall, set to open in fall 2014.
STEPHENSON: In the future, it will be in our building and that will enable us to do a lot more. This one is a provisional, if you will. But the [old hall in South Bend, Ind.] is closed and we didn’t want this class to go without a celebration. We’ll have a dinner and reception, but it won’t set any precedents for what we’ll do when the hall opens.
■ How busy is your speaking schedule these days?
STEPHENSON: (Laughs) It’s pretty busy, but it’s good. There’s lots of excitement now that the building is coming out of the ground. I’d say I’m speaking three to four times a week and I’m talking to groups of various sizes.
■ What’s the latest on the building?
STEPHENSON: The site work is done, so they’re done with the ground and now they’re building the structure. They’ve poured the first-floor slabs, and now they’re pouring the second-floor slabs this week. Things are going to start moving fast now that they’re out of the ground and despite triple the usual rainfall we’ve had in Atlanta.
■ What developments have there been on the sponsorship front?
STEPHENSON: We still have some categories and some assets to be named. Now that the building is starting to come out of the ground, we’ve had a new wave of sponsors interested and we’re continuing down that path. We’re on track with some sponsors and should have some announcements in the coming months. We’re also working with our  current sponsors and designers to determine how their brands will appear, and the good thing about them coming on early is that they’ll have some opportunity to customize. As the design process unfolds, sponsors are at the table with us, so they can say how they’d like to help.
■ Any cool items or artifacts that you’ve come across lately?
STEPHENSON: We just scanned in John Heisman’s original playbook, so visitors will be able to leaf through that virtually. We’re very fortunate because Kent Stephens, who was in charge of artifacts at South Bend, is with us now.
We will have 1,400 artifacts at our disposal, but only 450 or so will be on display each day throughout the exhibitory. We’ll rotate the artifacts and refresh the exhibits, so the experiences will change. You can almost be guaranteed that the second or third visit will be different than your first visit.