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SBJ/Aug. 12-18, 2013/Facilities
Legends to run USC concessions, premium dining
Published August 12, 2013, Page 8
The two venues previously ran food in-house for many years.
Legends’ multiyear deal coincides with USC’s taking over management of the two facilities in late July after signing a 98-year lease with the Los Angeles Coliseum Commission. It also ties in with the opening of a Legends West Coast office under the supervision of Shervin Mirhashemi, the company’s new president and CEO.
Legends’ first official event is a Black Sabbath concert Sept. 3 at the sports arena. The first Trojans home football game is Sept. 7 against Washington State at the coliseum.
For Legends, the USC deal is its first college sports food contract. Legends is co-owned by the Dallas Cowboys, New York Yankees and the Checketts Partners Investment Fund.