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SBJ/Aug. 5-11, 2013/Media
A History of Speed
Published August 5, 2013, Page 35
■ Fox/Liberty Networks purchases a one-third stake in Speedvision and Outdoor Life Networks for about $100 million.
■ News Corp.’s Fox Cable Networks Group obtains a majority ownership of the channel.
|The Craftsman Truck Series moved to Speed Channel from ESPN and ESPN2 in 2003.
■ Speed Channel earns a 1.02 rating for live coverage of NASCAR Winston Cup practice at Talladega, the first time the network broke 1.0 for a single airing of a program.
■ The NASCAR Craftsman Truck Series moves to Speed Channel from ESPN and ESPN2.
■ Speed debuts in 500,000 homes in Latin America on July 1.
|Speed showed its first live in-season Nextel Cup event, the Nextel All-Star Challenge, in 2007. Kevin Harvick celebrated after winning the Charlotte race.
■ Dale Earnhardt Jr.’s Hammerhead Entertainment and Speed reach a deal for Earnhardt to host “Back in the Day,” a 30-minute television program.
■ The first live in-season NASCAR Nextel Cup event, the Nextel All-Star Challenge, is broadcast on the network. The Gatorade Duels were shown live earlier in the year.
■ Speed relocates its offices across town to its current headquarters in north Charlotte.
■ Speed Australia is unveiled in November.
■ Speed launches its Speed2 broadband network.
■ In October, Fox Sports and NASCAR extend the channel’s broadcasting deal through the 2022 season for more than $2.4 billion over eight years.
■ On March 5, Fox Sports announces it will relaunch Speed as Fox Sports 1 on Aug. 17.
Source: SportsBusiness Journal research