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SBJ/July 22-28, 2013/Idea Innovators
Published July 22, 2013, Page 14
Oren Yogev, chief executive and co-founder of Israeli-based Replay Technologies, has a deep background in high-end military technology, spending more than a decade working on laser guidance systems, drone manufacturing and video recognition platforms.
But in his words, it was “helping armies kill people. And I want to entertain people.”
Enter Replay Technologies. The company developed an advanced panoramic replay system for TV sports that creates a 360-degree view of key moments and provides a deeper, almost 3-D viewing experience without the need for a special TV or glasses.
The technology has been used by the YES Network for New York Yankees home games after a trial run during the gymnastics competition in last summer’s London Olympics, and the company is nearing deals for several other deployments.
In each instance, multiple cameras are tied to proprietary algorithms to create a single, blended image, somewhat similar to how animation or computer graphics work. The resulting video appears as if there is a flying camera hovering over the field, but the camera positions are all fixed.
“I wanted to tap more into my creative side, and we see a lot of opportunity ahead with this system,” Yogev said. “There’s an immersive realism to these images, and we’re providing vantage points and views of the games not otherwise possible.”