SBJ/July 22-28, 2013/Idea Innovators

Nancy Li

Photo by: NEULION


When digital media company NeuLion formed nine years ago, sports wasn’t an immediate focus. Rather, the goal was to more broadly form a global service to provide over-the-top digital video delivery.

But soon enough, Chief Executive Nancy Li and her colleagues learned that nearly all the major trend lines around digital video were converging around sports.

“This was just something, and still is, about live sports, and having that content live and in the moment that was tailor-made for what we do,” Li said.

Within a few years, the company held partnerships with nearly every major property in North American sports, including the NFL, NBA, NHL, UFC and dozens of major colleges.

Among the more innovative projects spearheaded by Li include the deployment of the popular All-22 coaches’ camera angle for the NFL GamePass package, and the UFC’s interactive video product that blends alternate camera angles, live scoring and social media integration.

Li and the company are now actively exploring how to harness the increased power of the forthcoming generation of video game consoles such as the Xbox One slated for release this fall.

“We’re still at the very beginning, and there’s still so much we can do,” she said. “These newer devices and their additional processing power give us a lot of additional ways to provide unique experiences.”
— Eric Fisher
Innovation you’re most proud of: The NeuLion Platform — designed, coded and implemented by NeuLion people with the largest sports brands in the world.
Last innovation that made you say, “Wow!”: NHL Game Center Live with the seamless marriage of multiple forms of content, including video, stats and audio, all delivered on multiple devices, and the reaction from hockey fans. It was really phenomenal to watch this past year.
It may sound crazy now, but soon we’ll be able to …: Control the personalization of your Live TV experience on any device. You choose the programming and you even decide who you want to watch those live events and shows with … all on digital networks and on any device.
A less-than-perfect outcome that you learned from: Never underestimate the volume of sports fans who want access to live events on their smartphones and tablets during the holidays.
What brings out your creativity?: Constant customer feedback that drives our new innovations with our platform year after year.


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