SBJ/July 22-28, 2013/Idea Innovators

Mike Lowe

Photo by: GOLF CHANNEL


Mike Lowe grew up as a golf nut. When he graduated from Providence College in 1997, he picked up a customer service job at FootJoy, something he described as a “dream job for kids in Massachusetts.”

Lowe moved through sales positions at the company, eventually becoming project manager for the FootJoy line of golf shoes. Then in 2001, company President Jim Connor told him traditional marketing — and Lowe’s project manager role — would change dramatically.

“This was exactly the time we were looking for somebody to run and manage FootJoy.com,” Lowe said.

Lowe knew little about the Web, but he decided that a move into interactive would be good for his career. He started managing what he called “content brochure-type” websites. By the time he left FootJoy, he oversaw 13 international websites involved with everything from interactivity to e-commerce.

Lowe joined Golf Channel in 2010 and manages the media side of the business and e-commerce-related products.
— John Ourand
Innovation you’re most proud of: The Golf Channel Academy app, which combines our linear TV business with the interactive, portability and convenience of a mobile device.
Last innovation that made you say, “Wow!”: Streaming. When I arrived three years ago, the team was small, the traffic was fair. We’ve been able to take our traffic, engagement and uniques through the roof.
It may sound crazy now, but soon we’ll be able to …: Wouldn’t it be great if any user at any time could choose any camera to access any golfer at any point in the round from any device? It’s probably closer than we think.
What brings out your creativity? Complex problems, difficult processes and snags that require you to step back and break the process down into digestible bites.


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