SBJ/July 22-28, 2013/Idea Innovators
Published July 22, 2013, Page 19
Mike Lowe grew up as a golf nut. When he graduated from Providence College in 1997, he picked up a customer service job at FootJoy, something he described as a “dream job for kids in Massachusetts.”
Lowe moved through sales positions at the company, eventually becoming project manager for the FootJoy line of golf shoes. Then in 2001, company President Jim Connor told him traditional marketing — and Lowe’s project manager role — would change dramatically.
“This was exactly the time we were looking for somebody to run and manage FootJoy.com,” Lowe said.
Lowe knew little about the Web, but he decided that a move into interactive would be good for his career. He started managing what he called “content brochure-type” websites. By the time he left FootJoy, he oversaw 13 international websites involved with everything from interactivity to e-commerce.
Lowe joined Golf Channel in 2010 and manages the media side of the business and e-commerce-related products.