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SBJ/July 22-28, 2013/Idea Innovators
Published July 22, 2013, Page 18
Marina Escobar can thank an old-fashioned weather machine for her career as a graphic artist. The machine was state-of-the-art in the 1980s when the local broadcaster where she worked bought it.
“Before then, the weather was simply putting magnets on walls,” she said. “When the new weather system came out on the computer, it not only did weather, it did graphics, too.”
A broadcast journalism major from the University of Oklahoma, Escobar had spent the early part of her career in the news department, writing and even appearing on air. Escobar jumped at the chance to learn how to operate the weather machine when the station manager asked for volunteers to operate it.
“I run a group that’s a combination of technologists and people who have design skills,” she said. “When I interviewed for this job, I kept stressing, ‘You understand I don’t have a technology background.’ And the answer was ‘Yes. We have enough technologists. We’re looking for someone who can be more creative and package up what’s built.’ I was surprised when I got the job, and I think they were surprised when I took it.”